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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry.

Industry 316
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5 Ways to Improve Internal Communication

Cision

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.”

Internal 218
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How to Build a Remote PR Team: Best Practices for Managers

Remote PR Jobs

Investing in online public relations training courses can help keep your teams skills sharp and updated with industry trends, allowing them to stay on top of evolving practices in the PR world. Promoting internal leadership will foster a positive remote work culture, helping with employee retention and often leading to increased productivity.

How To 161
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Tech talent shifts: Rethinking your employee advocacy strategy

PR in High Definition

With big names like Amazon and Dell mandating a return to the office , employees are taking a hard look at their work environments. For starters, it’s a fresh opportunity to shape company culture and use employee advocacy as a secret weapon. As comms pros, we know how valuable employee voices can be.

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Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

But it’s downright disturbing when it happens to one that presumes to lead our industry. When news of its decision hit, some industry-watchers praised it, in part because it came in response to staff objections. The post Edelman Falls Short As PR Industry Leader appeared first on Crenshaw Communications.

Industry 217
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Building Internal & External Relationships [Infographic]

Deirdre Breakenridge

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. In the end, I had an organized infographic that taught a basic understanding of building and maintaining relationships in the industry.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Corporate Communications.