Sword and the Script

JUNE 13, 2023

The sources journalists find credible The survey asked respondents “about the sources they trust most when it comes to validating information” [ emphasis added]. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Research, read, be active in the respective community and write compelling pitches.

Journalism 132

Journalism Media Relations Report Media 132

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Use them to create a media narrative for your brand and control information spread. Use press releases to spread awareness for a product launch or an important business milestone.

Creativity 111

Creativity Data Measurement Product Launch 111

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. How PR Teams Manage the Unexpected. The “bait and switch.”

Media Training 249

Media Training Policies Agency Interviews 249

PR Fuel

AUGUST 27, 2020

Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product. Be sure to emphasize the features of the product in the release to capture the attention and interest of reporters. You can write and distribute a press release to announce the hiring of a new CEO, for example.

Nonprofit 104

Nonprofit Local Writing Examples 104

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. Understanding PR & IR Basics 1.

Viral 52

Viral Crisis Communications SEO Reputation 52

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. The next time you launch a new product feature, add FB Live to your list of tactics.

Facebook 178

Facebook Community Advertising Advertising 178

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. Press releases are meant to pique the interest of journalists so that they include the information in their publications for readers who would be interested.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. What is public relations? It’s not a bad take. How is public relations defined?

Interviews 103

Interviews Publicity Technology Social Media 103

Critical Mention

SEPTEMBER 3, 2018

Creating status updates through your company’s page and having individual employees share news also builds credibility. Over 80% of B2B companies use LinkedIn in new product launches, so the chances of you seeing your competitors sharing their news are at an all-time high. You can become a thought leader. Until next time!

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. For example: A lawsuit alleging dangerous product defects. Claims of sexual harassment by an employee might trigger this response plan.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Take stabs at writing up the dream media results and crafting the headlines that would spell success. Just this week, United Airlines removed two young female passengers traveling on employee passes. Leggings, which were deemed inappropriate for employee relatives to wear while traveling on the airline. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. You wouldn’t approach a meeting with a prospective customer that way, and this reporter has the capability to reach many prospective customers, current customers, investors and employees.

Interviews 60

Interviews Media Training Training Trends 60

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. The key here is that it is an informative piece of content. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release. Absolutely!

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 193

Marketing Content Marketing Data Social Media 193

Burrelles Fresh Ideas

MARCH 12, 2024

You can build on the efforts of PR professionals by creating your own content writing strategy. If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products. Research your article thoroughly to find reputable sources of information. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories.

Infographics 154

Infographics Travel Product Launch Video 154

Cision

APRIL 7, 2017

I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. What’s their writing style, what’s their background, is there a common thread in their articles? Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key.

Pitching 228

Pitching Agency Social Media Creativity 228