5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. Instagram prioritizes visual storytelling through both feed posts and Stories. LinkedIn values professional insights and thought leadership.

Social Media 109

Social Media Branding Brand Crisis Management 109

Cision

AUGUST 3, 2015

Instagram isn’t just for “the kids” anymore. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Make your profile public.

Instagram 120

Instagram How To Trends Social Media 120

Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Stick with a similar message across your channels, but keep in mind the reasons your audience follows your brand on Instagram.

Instagram 120

Instagram How To Trends Social Media 120

Cision

JUNE 22, 2015

In this piece, I want to make the case that Instagram is the “Rihanna” of social networks, relative to Facebook as social networking’s U2. Where Facebook is a behemoth social network with consistent utility, Instagram is a smaller network engineered for high-engagement. 07 percent). Content quality assurance.

Instagram 120

Instagram Fashion Sports Pinterest 120

Cision

MAY 18, 2017

Account-Centric Social Networks: Twitter, YouTube, Instagram, and Pinterest are social networks where anybody can open an account with an email address and there is only one type of account regardless of if you are a person or a company. Instagram is the important exception to the rule.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

Training 120

Training Employee Social Media Company 120

Bianchi Biz Blog

JANUARY 16, 2025

As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. Canada Lifestyle (online) Impressions/social following: 175,000 impressions (77,300 Instagram ) Syndicates to 4 additional outlets resulting in 6,812,000 combined impressions Yahoo! of population) Instagram : 20.65

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Print Marketing Instagram Newspapers 100

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Brand 104

Brand Branding Employee Case Study 104

Prowly

JULY 15, 2020

Alyson Shontell joined Business Insider in July 2008 as its sixth employee and was a sales planner before joining the editorial team in 2010. There, she became a start-up reporter and was first to cover some of today’s largest tech companies, including Pinterest, Tinder, Instagram, Uber, and Snap.

Pinterest 194

Pinterest Instagram Employee Report 194

5W PR

DECEMBER 8, 2021

Currently, Instagram is one of the most popular social media platforms in the world, with over a billion active monthly users. These days, Instagram allows brands to appear more human to their audiences, showcase their products, recruit new talents, and inspire their audiences.

Instagram 88

Instagram Strategy Marketing Education 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats.

Branding 323

Branding Brand eBook Advertising 323

Deirdre Breakenridge

FEBRUARY 26, 2018

Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships. By involving your employees, those who become your internal brand ambassadors , you show the human side of your brand.

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Brand Branding Social Media Employee 256

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. But how many are also monitoring what their own employees, franchisees, and managers are posting?

Instagram 98

Instagram Crisis Local Privacy 98

Melissa Agnes

SEPTEMBER 9, 2014

Simulate everything from Twitter, Facebook, Instagram (and any other social media channel needed for your team’s exercise), to the search engines, as well as major news sites and blogs. Crisis Preparedness Employees and Crisis Management Food for Thought' The post The Value of a Crisis Simulation appeared first on Agnes + Day.

Crisis 222

Crisis Crisis Management Engineering Exercises 222

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

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Trends Communications Skype Employee 187

Cision

JULY 10, 2017

Or, you want to borrow the concept of sharing each blog post with an engaging image on Instagram. Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. Anywhere your employees are talking, you need to be listening. What is nobody covering in their content?

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Deirdre Breakenridge

MAY 1, 2017

We strive to make our office somewhere our employees enjoy being and we feel that shines through every week as we share laughs, snacks and recap the latest platform updates live on camera. Highlight Our Company Culture. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

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Video Facebook Social Media Creativity 283

Communications Conversations

SEPTEMBER 14, 2022

Beauty brand Glossier’s entire Instagram feed is almost made of entirely UGC. Your employees! Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? You could do the same thing with brand video on social networks like Instagram and LinkedIn.

Branding 215

Branding Brand Instagram Video 215

Flack's Revenge

OCTOBER 15, 2020

For example, Facebook has a ton of bad press, but the majority of people still have a Facebook account and will continue to use the company’s other platforms like Instagram and WhatsApp. Tesla’s elimination of a PR department is not an indication of a larger industry trend.

Leadership 282

Leadership Social Media Facebook Trends 282

Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. It fosters a sense of community by featuring employee achievements and showcasing its company culture. But in the B2B space, LinkedIn is still king. According to the Pew Research Center, 53% of college graduates use LinkedIn.

LinkedIn 98

LinkedIn Examples Brand Branding 98

ImPRessions - Crenshaw Communications

MARCH 18, 2020

Now that most organizations are asking employees to work from home due to the COVID-19/coronavirus pandemic, it will quickly become a new normal. Finish that strategy memo and then reward yourself with an Instagram break! If you normally report into an office, the occasional WFH day can be special. Set boundaries.

How To 248

How To Conference Instagram Training 248

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 75

Employee Crisis Corporate Social Media 75

Critical Mention

APRIL 17, 2019

Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Interactive Instagram stories.

Social Media 156

Social Media Trends Media Instagram 156

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

FEBRUARY 20, 2025

Examples include: internal memos, team updates, newsletters and announcements, employee engagement initiatives, email communication, etc. Stakeholders: Internal employees and shareholders. Emails are excellent for bigger announcements while short updates are best shared on platforms such as Instagram, TikTok or Facebook.

Writing 104

Writing Communications How To Internal 104

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

MAY 31, 2024

Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. Understand the power of first-person storytelling by employees on social platforms like TikTok and Instagram. There are other steps that smart communicators can take as well.

Trends 203

Trends How To Ethics Reputation 203

Axia PR

MARCH 22, 2021

Instagram is one of the most effective social media platforms that are growing continuously in terms of popularity. If you want to apply social marketing through Instagram, you must know how to upload attractive photos with relevant hashtags and mind-blowing text descriptions.

Instagram 62

Instagram SEO Marketing Mobile 62

Axia PR

SEPTEMBER 18, 2022

The quick, step-by-step guide to adding administrators to your company's Instagram page. Instagram is one of the most popular social media platforms out there. Because of Instagram’s reach, it’s wise to promote your company on it. Content managers might be your internal employees or perhaps your social media agency.

Instagram 62

Instagram Company How To Social Media 62

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. The announcement also noted the company is adding analytics for Instagram messaging. Separately, Cision said it’s Falcon.io Also, see this new PR tech briefing on Muck Rack.

Instagram 160

Instagram Technology Resources Employee 160

Communications Conversations

MAY 23, 2022

2 – Using social listening to listen to more than just Twitter, Facebook and Instagram. Not surprisingly, brands are listening on the big four platforms: Facebook, Instagram, Twitter and LinkedIn. 3 – Using social listening to track employee posts and thought leaders. It sure could. All great elements to listen to.

Company 137

Company Reddit Employee Facebook 137

PRSay

SEPTEMBER 8, 2017

An account executive at a PR agency that represents a big-box retailer poses as a journalist at an event organized by a labor union trying to organize the company’s employees. The posts reached millions of Instagram users and the dress sold out.

Ethics 143

Ethics Retail Instagram Twitter 143

Prohibition

APRIL 7, 2022

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

Instagram 62

Instagram Social Media Trends Media 62

Sword and the Script

AUGUST 13, 2024

Every customer, partner, and employee helped us get to where we are today. While this campaign took place in 2009, could you imagine the Instagram videos such a campaign would garner today? Indeed, “inbound” is still, after all these years, the name of their conference. Chocolate has long been a good play in marketing.

Creativity 103

Creativity B2B Examples Marketing 103

PRSay

AUGUST 6, 2019

Instead, they are gravitating to Netflix, YouTube, Twitch and Instagram to consume media. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees. They do not read newspapers and magazines or watch traditional television.

Television 158

Television Instagram Consumer Newspapers 158

Cision

DECEMBER 1, 2017

If they want readers to consider them the serious player that they are in the insurance space, they’re going to back up that claim with stats on how many customers, policies, employees they have, as well as their financial ranking. And of course being as Instagram-worthy as they are, they work in their social presence too.

Examples 225

Examples Insurance Insurance Fashion 225

MaccaPR

JUNE 8, 2017

In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant? I admit it: I’m a baby on the Instagram platform. So, what are your thoughts on how PR professionals can guide their C-level executives toward a more charismatic presence with employees, media, analysts and other key audiences?

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Radio Instagram Pitching Interviews 89