Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. People were concerned that those employees were OK.

LinkedIn 74

LinkedIn Employee Survey Internal 74

PRSay

OCTOBER 15, 2024

If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. 15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif.

Company 68

Company Employee International Internal 68

Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. Facebook: Improving Employee Communications?

Employee 107

Employee Facebook Communications Travel 107

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Brand 104

Brand Branding Employee Case Study 104

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

DECEMBER 8, 2020

Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them. Start by understanding the perceptions that already exist within your audience of employees. They could have just asked.

Internal 112

Internal International Employee Leadership 112

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To International 104

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Guest Post Mentoring PR 2.0

Industry 316

Industry Fashion Travel Tourism 316

Communications Conversations

JULY 14, 2020

It’s the notion of CEOs sharing employee-only messages with external audiences. His most recent example came in late March on LinkedIn , right after many of the stay-home orders were made. Best Buy and CEO Corrie Barry shared a message they had most likely shared with employee audiences earlier on the Best Buy LinkedIn page.

Employee 78

Employee LinkedIn Social Media Trends 78

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 187

Trends Communications Skype Employee 187

Communications Conversations

APRIL 30, 2018

Consider the following: Three out of four (75 percent) employees report wasting time to keep up with the constant dings, pings, chats and more. Two-thirds of employees (66 percent) report losing between 30 minutes and 1 hour every day from pressure to keep up, costing over three billion dollars in annual profits from wasted time alone.

Employee 94

Employee Technology Communications Corporate 94

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber.

Print 100

Print Marketing Instagram Newspapers 100

Shift Communications

OCTOBER 28, 2014

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Communications Conversations

AUGUST 5, 2019

And, in that role, he had a fairly famous post on LinkedIn during the Target financial crisis years ago ( I wrote about it here, if you’re interested). But, his most recent activity on LinkedIn caught my eye. Not because he was active on LinkedIn–it was the WAY in which he was active that really intrigued me.

LinkedIn 92

LinkedIn Employee Leadership International 92

PRSay

MARCH 22, 2023

I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns. If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012.

How To 163

How To Employee Leadership Nonprofit 163

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). To, For, and Of Women on International Women’s Day is a post from: Waxing UnLyrical. Some of them: the state of the economy (no surprise).

Internal 101

Internal International Case Study Insurance 101

Melissa Agnes

JUNE 6, 2015

Strategies for breaking unwanted news to employees… employees that you also need to actively help you manage the crisis. Connect with Melissa on LinkedIn. Connect with Monika on LinkedIn. How to prepare and manage a corporate crisis involving receivership. Learn more about Melissa Agnes.

Case Study 140

Case Study Crisis Management Crisis Study 140

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. Weekly posts about issues, and insights relevant to clients, customers, prospective employees, and peers is the single most powerful way to build a reputation in sync with business or professional goals. True enough.

Reputation 221

Reputation How To SEO Guidelines 221

Communications Conversations

MAY 13, 2022

By now, we’ve all seen them on LinkedIn: The customary posts celebrating the interns. It’s usually a late summer/early fall post, showcasing the summer interns, but I’ve seen them throughout the year as interns start at different times of the year now. Because these senior-level employees deserve it.

International 78

International Internal Employee LinkedIn 78

PRSay

JUNE 24, 2024

About half of PR professionals say the time they spend on internal communications stays the same or increases. Regarding social media, LinkedIn is the most important platform for public relations professionals (cited by 50% of respondents), surpassing X/Twitter at 16%. The average annual salary for a public relations job is $84,000.

Study 155

Study Survey Pitching Resources 155

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Go beyond LinkedIn for your job search. Donate your time and skills to a cause that is important to you.

System 190

System Public Affairs Employee Nonprofit 190

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Employee advocacy. LinkedIn images. Brand humanization. B2B platforms.

Social Media 156

Social Media Trends Media Instagram 156

Communications Conversations

MARCH 9, 2015

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. defending the internal/employee communications function. Ego is stroked.

LinkedIn 60

LinkedIn Company Employee Corporate 60

PRSay

AUGUST 25, 2020

Finzel, who helped launch FH Out Front in 2004, the first global LGBTQ communications practice within an international PR firm, said that recent marches for “Black trans lives matter” have been “life-affirming.”. Follow her on Twitter @kimaldunate and connect with her on LinkedIn. All of us understand that this is a broader issue.”.

Community 189

Community Brand Branding Advertising 189

PRSay

DECEMBER 10, 2020

The flexibility required for teams to go instantly remote and, in many places across the country, work in quarantine, helped erase bureaucratic barriers separating executive and employee, pundit and audience, administration and faculty, professor and student. Find Tia on Twitter and LinkedIn. People try to jump on to the bandwagon.

Communications 158

Communications Nonprofit Employee Film 158

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 75

Employee Crisis Corporate Social Media 75

PRSay

MARCH 21, 2023

I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns. If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012.

How To 139

How To Employee Leadership Nonprofit 139

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

These demands mean that companies must strategically position themselves as not just profit-driven entities, but as organizations that genuinely care about their employees’ well-being and the greater good. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values.

Brand 156

Brand Branding How To Employee 156

PRSay

JUNE 28, 2021

Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. You’re unlikely to get business through your website, so focus on social media such as LinkedIn and Twitter instead. • Post the news on LinkedIn. I have a roster of clients from around the globe.

LinkedIn 175

LinkedIn Crisis Agency Corporate 175

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 148

Communications Crisis International Internal 148

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc.

Marketing 195

Marketing How To Measurement Advertising 195

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Take advantage of the LinkedIn blogging platform – called long-form posts. So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

SEPTEMBER 22, 2015

If there was an overlooked crisis comms story to bruising expose The New York Times published on Amazon , it was the impact Nick Ciubotariu’s rebuttal on LinkedIn had on the story. Given the opportunity, I believe most employees will act responsibly. There’s big risk to having an opinion.

Employee 60

Employee Crisis Crisis Communications LinkedIn 60

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Once an exec has established a cadence for generating proactive opinion pieces, they can be leveraged for internal blog content, made actionable through a growing Medium page and posted to LinkedIn to encourage dialogue among other professionals and showcase expertise. See this post for tips on writing stellar executive bylines.

Conference 160

Conference Leadership LinkedIn Social Media 160

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia’s support of employee activism creates an incredible opportunity for professional development. I found out that as a benefitted employee of over a year, I could travel anywhere in the world for up to 10 weeks – and get paid to do it – if selected for the company’s Environmental Internship Program.

Communications 171

Communications Nonprofit Training Study 171

Melissa Agnes

NOVEMBER 13, 2018

Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more. Connect with Drew on LinkedIn. About this episode. Follow Drew on Twitter: @drewtarvin.

How To 144

How To YouTube Crisis Management Crisis 144