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The Crisis Newsroom

Presspage

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. A white paper on The Crisis Newsroom is also available upon request. However, not every crisis is predictable.

Crisis 127
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Young companies need to find ways to earn endorsements from a reputable third-party. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. Plus, in today’s employment market, B2B companies are always fighting for tech talent.

B2B 334
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10 Signs It?s Time To Invest In PR

ImPRessions - Crenshaw Communications

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. Perception lags reality.

Education 178
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When Should You Call a Social Media Threat a Crisis?

Cision

Negative internal tweets, outside posts focusing on inaccurate facts or comments on your brand’s sales activity are often considered medium-level threats. Reach out to those involved to correct inaccuracies or make a public apology if the threat came from an internal employee. 2. Medium-Level. 3. Serious-Level.

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 How To Describe Public Relations

5W PR

Besides customers or clients, all have employees and owners. Ascertaining the answers to the above will arm you with critical information on how to fulfill your major corporate mission which is to protect its reputation while helping it to develop and grow its target audience. And what is their present attitude towards your company?

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Should You Hire Someone to Manage Your Social Media?

Cision

Click here for our free white paper! You likely don’t need 40 hours a week of help, so you can scratch “full-time employee” off your list. Another option is hiring an intern. But if you have a handle on social but just don’t have the time, you can likely train an affordable intern to manage it for you.

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4 Important Years in Copyright Law History

Cision

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. Learn how copyright laws can protect your brand’s reputation. Read Cision’s free white paper today!