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Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

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How corporate IT is actually killing employee communications

Communications Conversations

They ran their systems on Lotus Notes. For those of you born after 1985, Lotus Notes is an operating system that runs all sorts of programs internally for big organizations, including email. But here’s the thing: When your employees go home at night, what programs and platforms are they using?

Employee 157
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What to Do When Your Internal Communications Goes External

PRSay

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? .”

Internal 156
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5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Employee-generated content.

Internal 147
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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. Talented employees are attracted to a standout workplace experience. That wasn’t always the case. Today, employer branding is a business imperative.

Branding 333
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How PR Drives Sustainable Practices at Ski Resorts: An Executive’s Perspective

5W PR

Their gravity-fed snowmaking system reduces water and energy use by 30% compared to traditional methods. Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment.

Energy 78
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How Brands Are Making Social Responsibility Core To Their PR Strategy

5W PR

Their “You Can’t Stop Us” campaign united athletes across backgrounds while addressing systemic inequalities. Successful D&I initiatives begin with examining internal practices and culture. Microsoft activates their workforce through employee resource groups, volunteer programs, and matching donations.