Business Wire

FEBRUARY 2, 2018

Then identify those internal and external experts who can speak to the value of your organization. Employee Amplification: Every time you send out a news release or secure editorial coverage, take the time to promote this information heavily to internal and external audiences. Not sure how to start this?

Facebook 181

Facebook Community Advertising Advertising 181

Cision

APRIL 6, 2016

Learn top tactics with Cision’s free white paper! This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

APRIL 28, 2015

When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. It’s a matter of the message.

Employee 120

Employee Print Customer Service Local 120

Cision

AUGUST 25, 2015

Click here for our free white paper! You likely don’t need 40 hours a week of help, so you can scratch “full-time employee” off your list. Another option is hiring an intern. But if you have a handle on social but just don’t have the time, you can likely train an affordable intern to manage it for you.

Social Media 120

Social Media Media International Internal 120

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Similarly, 72% of U.S. respondents trust their employer.

Government 152

Government Survey Ethics Media 152

Cision

FEBRUARY 11, 2016

Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Read the free white paper today! Plus, you’ll be able to identify the internal thought leaders in your organization. The key is integration.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 3) lack of employee experience (25%). 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 148

B2B Marketing Survey Software 148

Cision

AUGUST 17, 2015

Thought Leaders/Employees Surpass CEOs in Credibility. Internal Crisis/Inefficiency Management. While it’s important to understand the qualms of company workers, I strongly suggest a company not equip employees outside of their communication staff to produce owned content on behalf of the brand.

Study 120

Study Engineering Mobile Crisis 120

Communications Conversations

OCTOBER 13, 2014

Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). How to create your content (via internal sources, on your own, long-form content trailing to short-form content). * What’s working now–and what isn’t?

Strategy 120

Strategy How To Guidelines Advertising 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. First, B2B companies spend roughly $150 for every email they collect.

SEO 165

SEO Content Marketing Marketing Software 165

Cision

NOVEMBER 3, 2016

It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership. I have seen these benefits in action as Gotham PR’s founder, where we’ve spent the past 12 years fostering a network with interns to junior and SAE team members.

Social Media 120

Social Media Media Reputation Training 120

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! One of my clients at the time was a top tier Olympic Games sponsor and despite the uncertainties being played out on the international stage, the sponsorship program plan in China went off without a hitch. Does PR differ across countries?

Local 120

Local Retail Newspapers Sports 120

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come.

B2B 77

B2B Trends Strategy B2C 77

5W PR

SEPTEMBER 13, 2019

Besides customers or clients, all have employees and owners. It’s also good for lessons learned and a subsequent white paper or case study. And what is their present attitude towards your company? What could change that either positively or negatively? Most organizations have more than one public. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. For brands with large audiences, sharing news releases and editorial content alongside scientific research, employee spotlights and industry trends can be a great way to connect. Download our complete webinar white paper today.

Local 83

Local Storytelling Infographics Resources 83

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee International Internal Corporate 40

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 However, every employee is also a representative of your brand. Competition?

Branding 40

Branding Brand How To Employee 40

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. Read Cision’s free white paper today! But when was the last time you sat your team down for training?

Telecommunications 120

Telecommunications Training Reputation Mobile 120

Stuart Bruce

MARCH 16, 2017

One of my favourites is to promote a commuter toolkit from the International Sustainability Institute in Seattle. Like this example here of me, which took me just a couple of minutes to create: Summaries – create a short looping gif to summarise a news release, a white paper, by-lined article or speech.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Contently - Strategy

SEPTEMBER 10, 2020

One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. Internally, our number one customer is our sales team and the account management team. Can brands actually keep themselves out of Facebook’s ecosystem over the long-term?

Branding 102

Branding Brand Marketing Facebook 102

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Second, internal communications and communicating with employees will be central to the success of every organization. Both internal and external factors should be addressed in this regard.”.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

APRIL 27, 2019

77% said social media influencers; 67% said internal employees and spokespeople; 65% said journalists; 59% said bloggers; 53% said customers; 53% said external experts; and said 30% celebrities. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

Survey 116

Survey Journalism Study Pitching 116

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. When someone asks me a question, I am happy to answer it. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. A show about communicating with clients, prospects and employees – in person, in print and online. 32) Shel Holtz & Neville Hobson. 33) Jenn Swanson. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120