Mindful Marketing

JULY 31, 2021

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.

Employee 119

Employee Marketing Interviews Healthcare 119

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

APRIL 12, 2018

I also like our renewed focus on internal communications, in support of employee value proposition work that is happening and being led by our talent management team at UL. The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

JUNE 16, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Some rebrands are born out of backlash. Conclusion.

Communications 250

Communications How To Telecommunications Employee 250

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272

Corporate Reputation Employee Policies 272

Communications Conversations

APRIL 17, 2020

General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Best Buy shares CEO video message initially aimed at employees on LinkedIn.

Social Media 198

Social Media Branding Brand Employee 198

Institute for Public Relations

JANUARY 29, 2024

Ganga Dhanesh examined strategies used by organizations to maintain relationships with employees in remote or hybrid workplaces during the COVID-19 pandemic.

Employee 92

Employee Crisis How To Resources 92

PRSay

MARCH 28, 2025

Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said.

Policies 60

Policies Communications Employee Strategy 60

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic.

Media 333

Media Pitching Report B2B 333

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 91

Employee Training Leadership Video 91

5W PR

NOVEMBER 14, 2024

Companies should be training key personnel on handling media inquiries and interviews. Utilize all available channels to communicate with stakeholders, including employees, customers, investors, and the media. They manage media relations by handling media inquiries and interviews professionally and effectively.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

Solo PR Pro

AUGUST 1, 2023

Hiring your first employee as a solo PR Pro is a significant milestone. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. Resources: Nerdwallet – Ready to Hire Your First Employee.

Employee 90

Employee Small Business Resources Insurance 90

Deirdre Breakenridge

FEBRUARY 26, 2018

Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships. By involving your employees, those who become your internal brand ambassadors , you show the human side of your brand.

Branding 256

Branding Brand Social Media Employee 256

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.

Branding 323

Branding Brand eBook Advertising 323

ImPRessions - Crenshaw Communications

MAY 1, 2019

Insufficient interview prep. It pays to treat each and every interview (and pre-interview) opportunity as an audition. But the PR placement graveyard is filled with examples of dull executive interviews, missed opportunities, and even a few disasters. Ignoring red flags.

How To 257

How To Interviews Measurement Storytelling 257

The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Joanie Connell: Well, Flexible Work Solutions focuses on attracting, retaining, and developing employees, leaders mostly. Interviewer: The Ph.D., I get that.

Interviews 107

Interviews Video Communications Leadership 107

Sword and the Script

JUNE 11, 2024

I have left messages with both companies requesting interviews. I’ll update this post as I learn more. I encourage the executive team to follow PR 101 advice and come on out and share the story, or risk the details being filled in anyway.

Newspapers 185

Newspapers Employee Interviews Company 185

ImPRessions - Crenshaw Communications

MAY 15, 2020

Consider a weekly or monthly spotlight on key employees on your page. In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. People want to see people behind the brands featured.

Instagram 333

Instagram B2B B2C Case Study 333

Institute for Public Relations

OCTOBER 1, 2024

Treem explored how emotions are expressed on enterprise social media and how an employer-moderated channel impacted employees’ displays of emotion. The researchers conducted in-depth interviews with 39 employees (e.g.,

Enterprise 71

Enterprise Employee Social Media Media 71

5W PR

JANUARY 22, 2025

Your strategy should address: Employees and internal teams Customers and clients Investors and board members Regulatory bodies Local communities Industry partners Each group needs specific information delivered through appropriate channels.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

MARCH 7, 2016

Depending on your organization, your internal stakeholders can be anyone from your employees, to your volunteers, candidates, and so on. It’s also one of the top concerns that I hear over and over again when I sit down with a new client and interview their heads of departments. For employee morale.

Crisis Management 174

Crisis Management Crisis Crisis Communications Employee 174

PRSay

MAY 2, 2023

Flexible work environment Ever since our country was shut down during the pandemic, companies have realized how much work employees can do from home. A physical office that employees can come to when needed is important to have. It’s our responsibility to ask as many questions as possible during interviews.

Energy 202

Energy Employee Insurance Insurance 202

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. This is bad practice all around. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. In interview with Jim Cramer on his CNBC show, Stumpf accepts no real responsibility. CEO Mark Zuckerberg, Facebook.

Interviews 170

Interviews Media Training Training Video 170

Communications Conversations

SEPTEMBER 14, 2022

Your employees! Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? Let’s take interviews, for example. Instead of scripting the whole thing, set up the interview and general direction of the topics and then see where it goes from there.

Branding 215

Branding Brand Instagram Video 215

ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. External mentorship can also be beneficial.

Employee 156

Employee Community Groups Interviews 156

PR for Anyone

OCTOBER 27, 2021

Introduce your newest employee. Interview a customer. Ask your audience a multiple-choice question. Highlight a customer of the month. Create and post a video. Take a picture of your workspace, office, or co-workers. Post a #TBT. Post a fill-in-the-blank question. Share your favorite place in the community.

Real Estate 227

Real Estate How To Infographics Video 227

Sword and the Script

AUGUST 13, 2024

Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing. Every customer, partner, and employee helped us get to where we are today. It’s not a new strategy, but Sweet Fish Media mastered it.

Creativity 103

Creativity B2B Examples Marketing 103

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. This is an agency model that covers a core group of employees supplemented by senior experts. I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. Where are clients investing their budgets?

Interviews 115

Interviews Agency Industry Measurement 115

Contently - Strategy

AUGUST 16, 2024

It fosters a sense of community by featuring employee achievements and showcasing its company culture. It also uses LinkedIn Live to host interviews with medical professionals and Q&A sessions on relevant health topics. Not only does this attract top talent, it also humanizes its brand.

LinkedIn 98

LinkedIn Examples Branding Brand 98

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. or “Can you tell me about an employee who has made a difference to your customers?”.

Communications 149

Communications Employee Leadership Writing 149

The Proactive Report

NOVEMBER 3, 2022

But if you spent the time to educate your potential customers through a series of strategic blog posts, magazine articles, TV appearances, podcast interviews, and so on, you’re essentially warming the public up to your presence and letting them know who you are and what you provide — without trying to sell them anything.

Digital PR 246

Digital PR Reputation Employee Social Media 246

ImPRessions - Crenshaw Communications

MARCH 19, 2019

For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. Business people who aren’t using PR tools and tactics to better understand customer, influencers, employees, or partners are probably not maximizing their investment.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Deirdre Breakenridge

FEBRUARY 26, 2019

Here’s how it works … if you can FEEL, which ultimately makes you more human, open and credible in your interactions, then all of your stakeholders from your employees and partners, to the media and your customers will trust you more.

Communications 184

Communications Skype Ethics Leadership 184

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

Agility PR Solutions

AUGUST 19, 2019

When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision.

Agency 141

Agency Report Interviews Employee 141