The surprising 10 ‘decisions drivers’ that factor into B2B software deals
Sword and the Script
SEPTEMBER 10, 2024
The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. It’s an employer’s market right now.
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