Remove Employee Remove Interviews Remove Newspapers
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Breaking: Burrelles to close after 130 years; the venerable newspaper clipping service shutters

Sword and the Script

I have left messages with both companies requesting interviews. If you enjoyed this post, you might also like: Today, we say goodbye to HARO [PR Tech Sum 53] The post Breaking: Burrelles to close after 130 years; the venerable newspaper clipping service shutters appeared first on Sword and the Script. frank@swordandthescript.com.

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3 Ways to Tell Better Stories

PRSay

Is your point that your employees give back to the community? Interview for story. When you’re interviewing, ask “when” questions. I once interviewed a brilliant architect whose public building was bringing him his 15 minutes of fame. Is your point that you help your clients solve big business problems? Find a story.

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How to Effectively Communicate Your Rebrand

Cision

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Take all your properties into account. Conclusion.

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Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives.

Local 128
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FedEx Response To Tax Story Is A PR Fail

ImPRessions - Crenshaw Communications

FedEx is a logical company to carry the broader story in part because Smith lobbied heavily for tax reform, flogging it conversations with Treasury Secretary Steven Mnuchin, in op/eds and in media interviews as a way to stimulate capital investment by companies like his. Not only is that asymmetrical, but it’s needlessly antagonistic.

Policies 149
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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5 Tips to Effectively Engage Generation Zers

PRSay

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.