Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers
Sword and the Script
JUNE 15, 2021
They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.
Let's personalize your content