Cision

JANUARY 5, 2016

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Look at what your employees or clients are doing. Read the free white paper today! Build Awareness.

Journalism 120

Journalism Branding Brand Storytelling 120

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. Easterbrook was let go in 2019 because of what was termed a “consensual relationship” with an unnamed employee. Is it a terrible PR move or just a juicy corporate communications case?

Employee 286

Employee Reputation Corporate Journalism 286

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Branding Brand Interviews 148

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Data Journalism. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Empower Your Employees and Advocates. Whether you like it or not, in times of crisis, people will reach out to your employees, influencers, and advocates. Who will respond? Track Results and Establish Takeaways.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture.

Corporate 272

Corporate Reputation Employee Policies 272

ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Consider a weekly or monthly spotlight on key employees on your page. Here are a few ways Instagram can help amplify storytelling for B2B organizations. Brag about that media coverage. This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JUNE 2, 2021

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Don’t forget to research your competitors and other organizations that have been in a similar position before. . Determine your campaign objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Communications Conversations

SEPTEMBER 26, 2014

I see large close-ups of employees and leaders. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Many brands write these kinds of executive and employee stories. Your EMPLOYEES are your brand. I see illustrations.

Storytelling 165

Storytelling Web Case Study Branding 165

PRSay

FEBRUARY 12, 2021

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. In February 2019, he donated $10 million to Columbia Journalism School, to launch a new center for journalism ethics and security.

Ethics 174

Ethics Communications Nonprofit Journalism 174

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. Brand journalism can help increase the loyalty of current customers and pique the interest of prospective ones. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Branding Brand Journalism 120

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. Employee Advocacy. Storytelling.

Social Media 120

Social Media Branding Brand Airlines 120

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To International Internal 77

PRSay

MARCH 10, 2022

Among employees choosing to work from home, fewer are doing so because they’re afraid of being exposed to the coronavirus (42 percent now vs. 57 percent in 2020). Meanwhile, as The Wall Street Journal reported , companies including American Express, Facebook parent Meta Platforms Inc. and Wells Fargo & Co. and Wells Fargo & Co.

Survey 147

Survey Journalism Employee Facebook 147

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Branding Brand Advertising 74

PRSay

FEBRUARY 25, 2025

Panelist Mira Lowe is dean of the School of Journalism & Graphic Communication at Florida A&M University in Tallahassee. So I tell [colleagues]: Educate yourself, talk to your Black employees, take courses, read. My organization will be more brown with each passing day because that is my commitment.

Communications 97

Communications Course Storytelling Journalism 97

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. source: Wall Street Journal). PS Vita [ruling] the world.

Guidelines 168

Guidelines Employee Training Social Media 168

PRSay

SEPTEMBER 1, 2017

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”. In support of this view, Meng et al.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change. What’s an honest company to do? Use feedback tools.

Reputation 159

Reputation How To Employee Financial 159

NewsWhip

NOVEMBER 20, 2024

Much like journalism, you need to think about the intended audience, the headline, what you want to convey in one page, and the main takeaway. Your employees care the most about workforce issues because they live it everyday. Start with your employees, communicate with them, be clear about your values, and go from there.”

Data 78

Data Storytelling Policies Employee 78

Ishmael's Corner

NOVEMBER 4, 2014

We learn that McDonald’s invented a contraption that dispensed the right number of Chicken McNuggets for cooking so employees wouldn’t have to count them out each time. One of my favorite examples involves UPS garnering coverage in The Wall Street Journal when it came clean that its training program underperformed.

Storytelling 157

Storytelling Journalism Training Resources 157

Deirdre Breakenridge

DECEMBER 18, 2018

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese.

Infographics 177

Infographics International Internal Journalism 177

PRSay

SEPTEMBER 27, 2023

A recent research study published in the Journal of Media Ethics sheds light on the significant role that accreditation and certification play in enhancing professionals’ confidence and frequency of engaging in ethics counseling. The study The study, conducted in the fall of 2022 by Dr. Marlene S.

Ethics 190

Ethics Study Public Affairs Training 190

Presspage

JUNE 4, 2019

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. Recruit these employees to act as your brand ambassadors.

Journalism 68

Journalism Strategy Branding Brand 68

Stephen Waddington

MAY 19, 2022

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews.

Corporate 120

Corporate Employee Journalism System 120

ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. When employees feel represented within a company by their colleagues, they are more likely to feel valued and motivated.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Prior to joining Crenshaw Communications, Patrice worked at Kite Hill PR where she led teams in securing placements in top-tier publications like AdAge, Business Insider, VentureBeat, and The Wall Street Journal.

B2B 156

B2B Leadership Communications Agency 156

Melissa Agnes

OCTOBER 21, 2014

Every employee is a spokesperson for your organization. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly.

Crisis 249

Crisis Crisis Management Viral How To 249

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal ‘s John Carreyrou, yet Carreyrou was originally tipped off to irregularities by a company insider. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 156

Corporate Reputation Employee Policies 156

Sword and the Script

AUGUST 13, 2024

Every customer, partner, and employee helped us get to where we are today. Even the venerable Wall Street Journal broke down its serious demeanor to dabble in the decadence of B2B chocolate. Indeed, “inbound” is still, after all these years, the name of their conference. The chatter turned into coverage – and a lot of it.

Creativity 103

Creativity B2B Examples Marketing 103

PRSay

AUGUST 19, 2024

Left unchecked, it can lead to what The Wall Street Journal said is the underutilization of new graduates. How much better would the chance for success be if a newbie and an experienced employee find each other naturally over time? Let’s all step back for a moment and look at mentoring through a different lens. That’s just information.

How To 135

How To Employee Enterprise LinkedIn 135

Presspage

MAY 29, 2017

Too often, employees in other departments don’t see their PR colleagues as acting on their level, assuming PR people don’t know what’s really going on and are only focused on sending out their happy press releases.

Journalism 79

Journalism Airlines Branding Brand 79

Stern + Associates

JANUARY 10, 2024

As we kick off our third season of Minds Worth Meeting, Justin Louis speaks with journalist and UC Berkeley Graduate School of Journalism lecturer Nick Romeo about his new book, “ The Alternative: How to Build a Just Economy.” We talk about an Austrian village that is successfully experimenting with a jobs guarantee.

Meeting 118

Meeting Journalism Policies Groups 118

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167