Stern + Associates

NOVEMBER 21, 2024

Transformational thought leadership isn’t just about sharing insights (i.e., subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current and potential customers (and engages and encourages employees, too).

Leadership 134

Leadership Reputation Branding Brand 134

PRSay

OCTOBER 9, 2023

Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. Executive leadership begins, though, with looking on the inside. It’s only when we become skilled in areas like self-awareness, authenticity and emotional intelligence that we truly leverage our leadership ability. Clark, M.A.,

Leadership 176

Leadership Financial Employee Google 176

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.

Branding 333

Branding Brand Employee Engineering 333

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments. In addition to her most recent role as SVP of Operations at SaaS startup Propel PRM, Anna held leadership roles at BLASTmedia, helping to scale the B2B SaaS PR agency to over 60 employees.

B2B 156

B2B Leadership Communications Agency 156

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 374

Employee Viral Small Business Travel 374

Agility PR Solutions

JULY 6, 2022

The post Companies must address employee burnout now to survive in the post-COVID future appeared first on Agility PR Solutions. The findings […].

Employee 147

Employee Company Leadership Trends 147

Institute for Public Relations

SEPTEMBER 24, 2024

Ariel Investments explored the perspectives of leaders and employees on diversity, equity, and inclusion (DEI) in the workplace. The first survey gathered responses from 165 Black, Latino, and Latina corporate directors from Fortune … Continue reading Bridging Leadership and Employee Views on DEI in the Workplace →

Employee 84

Employee Leadership Survey Corporate 84

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. Show don’t tell.

Employee 149

Employee Communications Storytelling Corporate 149

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 174

Employee Crisis Survey Study 174

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 140

Leadership Content Marketing Healthcare Google 140

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. A good PR plan communicates business leadership. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions.

Banking 327

Banking Financial Employee Technology 327

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values.

Agency 353

Agency Communications Marketing Leadership 353

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Employees have never liked corporate-speak, of course. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. Sharpen the focus.

Employee 196

Employee Leadership System Corporate 196

Agility PR Solutions

SEPTEMBER 13, 2023

They have unprecedented expectations that are rattling the cages of traditional leadership and redefining the way leaders and staffers should interact—and new research from GE reveals that C-suite leaders and entry-level respondents don’t see eye […] The post Shaping tomorrow’s leaders: A new generation of employees butts heads with C-suite execs (..)

Training 105

Training Leadership Employee Trends 105

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. Direct marketing to customers and employees through timely emails is also useful. Here are five of the most common.

Leadership 353

Leadership Insurance Insurance B2B 353

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Executive Thought Leadership.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

SEPTEMBER 10, 2024

Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Don’t skimp here.

B2B 172

B2B Software Ethics Leadership 172

PRSay

NOVEMBER 15, 2023

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

Employee 126

Employee International Internal Storytelling 126

Remote PR Jobs

JANUARY 14, 2025

Remote Team Lead Jobs: Cultivating Leadership in Your PR Team Look for ways to offer remote team lead positions to employees who show leadership potential. Promoting internal leadership will foster a positive remote work culture, helping with employee retention and often leading to increased productivity.

How To 178

How To Training Crisis Communications Leadership 178

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats.

Branding 323

Branding Brand eBook Advertising 323

Ronn Torossian

FEBRUARY 5, 2025

Learn how internal communications build resilient organizations through transparency, employee engagement & effective leadership strategies in today's evolving workplace. The post The Critical Role of Internal Communications in Building a Resilient Organization appeared first on.

International 195

International Internal Communications Leadership 195

Cision

AUGUST 22, 2017

We’ve been fortunate to acquire brands like PR Newswire, Gorkana, and Bulletin Intelligence (among others), but the downside to this was the fact that it became more challenging for our customers (and our employees) to pin down who we were as a company. It’s important that employees have open access to leadership, especially during a rebrand.

Company 267

Company How To Employee Customer Service 267

PRSay

JULY 23, 2020

In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. If an employee has died because of COVID-19, then say so. And eventually, you’ll need employees to continue to want to work for you, and customers to want to do business with you.

Crisis Management 205

Crisis Management Communications How To Crisis 205

ImPRessions - Crenshaw Communications

JUNE 26, 2019

To show leadership during a serious crisis situation. A clear position on an issue, well articulated at the top, helps advance a company or industry viewpoint, and it offers crucial public support to allies, employees, and customers in what is often a lengthy PR battle. Here are some of the most common. . To signal a cultural shift.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. But a reputation can unravel quickly when a public-facing employee mistreats a customer, and the customer takes the case to the social mob. Employees say it is frequently used to sabotage others.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Agility PR Solutions

MARCH 11, 2024

Leadership has been a challenge in the post-pandemic era—oft-reported components of today’s workplace dynamic have resulted in a perplexing manager/employee conundrum, generated by the heightened expectations of a brash new generation entering business life, plus the remnants of Covid-fueled remote, hybrid and otherwise flexible work patterns that (..)

Leadership 110

Leadership Employee Report Trends 110

OnePitch

OCTOBER 3, 2023

Deanna Cuadra is a senior reporter from Employee Benefit News, where she covers healthcare, US policy and reform, challenges faced by women and parents in the workplace, and innovation in work, culture, and, leadership. She also directs and produces short films and documentaries that center on marginalized communities.

Employee 98

Employee Healthcare Film Policies 98

Deirdre Breakenridge

DECEMBER 13, 2021

Each employee of the company should uphold the values and good judgment that guide the company and which lead to ethical interactions and communications. The third is leadership who are the role models demonstrating the ethical conduct. Do ethics and values go beyond the HR policymakers? Today, everyone is an Ethical Marketer.

Ethics 195

Ethics Policies Leadership Employee 195

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Employee Crisis 199

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. The very first question out of the company is always: ‘What are the facts?’ That’s step one.

Employee 217

Employee Leadership Crisis Management Viral 217

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Well, COVID-19 of course.

Employee 201

Employee Community Leadership Enterprise 201

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits.

Leadership 282

Leadership Social Media Facebook Trends 282

PRSay

DECEMBER 21, 2020

But it’s never too soon to develop leadership skills. And having followers is a hallmark of leadership. Many leadership experts believe that, rather than trying to motivate team members, we should inspire them to motivate themselves. To do this, be passionate about your organization’s vision, clients and employees.

Leadership 187

Leadership Conference Training Data 187