Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. People were concerned that those employees were OK.

LinkedIn 74

LinkedIn Employee Survey Internal 74

5W PR

JANUARY 28, 2025

While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. Perhaps most importantly, 77% of buyers say they’re more likely to do business with a company whose leadership team is active on social media. What insights can you share based on your experience?

Branding 78

Branding Brand Leadership Corporate 78

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it?

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. Start with your brand.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees.

Social Media 198

Social Media Branding Brand Employee 198

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Branding Brand 100

Communications Conversations

AUGUST 5, 2019

In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand. And, if the goal is thought leadership and brand-building, that makes a ton of sense. And, it has more to do with community-building than it does thought leadership. That’s leadership.

LinkedIn 92

LinkedIn Employee Leadership International 92

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. Fittingly, a post on leadership appeared from Patrice Sutherland.

How To 163

How To Employee Leadership Nonprofit 163

Communications Conversations

OCTOBER 31, 2019

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. Other times she talks about leadership. Not Microsoft’s Satya Nadella.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

PRSay

MARCH 28, 2025

Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said.

Policies 60

Policies Communications Employee Strategy 60

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. Connect with Mike on LinkedIn. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Communications Conversations

SEPTEMBER 28, 2021

Should leaders be sharing other people’s posts–and their brands’ posts–on LinkedIn? Very active on LinkedIn and one of THE case studies for larger companies in Minnesota about social media done right by a senior leader. His last 10 shared posts on LinkedIn have averaged 5,042 engagements.

LinkedIn 92

LinkedIn Case Study Social Media Study 92

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

These demands mean that companies must strategically position themselves as not just profit-driven entities, but as organizations that genuinely care about their employees’ well-being and the greater good. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values.

Branding 156

Branding Brand How To Employee 156

PRSay

JUNE 24, 2024

Other tasks that PR professionals spend at least 25% of their time on include creating content (cited by 49% of respondents), developing thought leadership pieces (46%), measuring and reporting media results (40%), and working on corporate communications (29%). The average annual salary for a public relations job is $84,000.

Study 155

Study Survey Pitching Resources 155

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. Fittingly, a post on leadership appeared from Patrice Sutherland.

How To 139

How To Employee Leadership Nonprofit 139

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

PRSay

OCTOBER 15, 2024

If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. 15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif.

Company 68

Company Employee International Internal 68

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. They should consider LinkedIn and Twitter, for example, to identify and connect with industry influencers, engage with customers and interact with peers.

Conference 160

Conference Leadership LinkedIn Social Media 160

Prowly

FEBRUARY 20, 2025

Examples include: internal memos, team updates, newsletters and announcements, employee engagement initiatives, email communication, etc. Stakeholders: Internal employees and shareholders. For example, you can see that historically, your brand has had huge engagement on LinkedIn while X and Instagram have been very quiet.

Writing 104

Writing Communications How To International 104

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

Deirdre Breakenridge

APRIL 10, 2017

Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Sure, most PR pros have thousands of LinkedIn connections. You can find her on Twitter and LinkedIn. Are you comfortable pitching yourself and your skills? Do you have a strong network?

Travel 281

Travel Technology Conference LinkedIn 281

Shift Communications

OCTOBER 18, 2022

Trust, confidence, believing in something bigger, having a vision for the future — these are some of the most important qualities that employees and prospects look for when selecting who to work for and do business with. We define the ask as thought leadership strategy. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 187

Trends Communications Skype Employee 187

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Follow her on Twitter @kimaldunate and connect with her on LinkedIn. While there has been progress, companies need more LGBTQ leaders, she said.

Community 189

Community Branding Brand Advertising 189

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them.

Internal 112

Internal International Employee Leadership 112

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. Patagonia’s support of employee activism creates an incredible opportunity for professional development. Follow her on Twitter @ SarahDHuckins or on LinkedIn. . Take on work that builds marketable skills.

Communications 171

Communications Nonprofit Training Study 171

Melissa Agnes

NOVEMBER 13, 2018

Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more. Connect with Drew on LinkedIn. About this episode. Follow Drew on Twitter: @drewtarvin.

How To 144

How To YouTube Crisis Management Crisis 144

PRSay

JUNE 28, 2021

You’re unlikely to get business through your website, so focus on social media such as LinkedIn and Twitter instead. • Once you have enough business to pay for a full-time-equivalent employee plus fringe costs, make a hire. Post the news on LinkedIn. Be stingy with expenses. Find him on Twitter at @PBartosch_Media.

LinkedIn 175

LinkedIn Crisis Agency Corporate 175

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

Leadership 74

Leadership Energy Corporate Conference 74

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration?

How To 120

How To Media Employee Policies 120

Communications Conversations

SEPTEMBER 22, 2015

Think about these three questions: Why do brands continue to use LinkedIn solely to promote jobs? Posts like the one above from Fairview are all too common on LinkedIn. After all, LinkedIn is THE network people visit to find jobs, right? Why do executives refuse to complete their LinkedIn profiles? EVERYONE ELSE!

LinkedIn 60

LinkedIn Branding Brand Tools 60

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Go beyond LinkedIn for your job search. Donate your time and skills to a cause that is important to you.

System 190

System Public Affairs Employee Nonprofit 190

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 148

Communications Crisis International Internal 148

PRSay

AUGUST 19, 2024

How much better would the chance for success be if a newbie and an experienced employee find each other naturally over time? For example, many people have an “outside mentor” and an “inside mentor,” a trusted adviser who is not a fellow employee. LinkedIn is a great resource to connect with people who have worked there.

How To 135

How To Employee Enterprise LinkedIn 135