Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it?

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Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. Start with your brand.

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Leadership How To Trade Shows Pinterest 98

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees.

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Social Media Branding Brand Employee 198

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

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Corporate Leadership Branding Brand 100

Communications Conversations

AUGUST 5, 2019

In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand. And, if the goal is thought leadership and brand-building, that makes a ton of sense. And, it has more to do with community-building than it does thought leadership. That’s leadership.

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PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. Fittingly, a post on leadership appeared from Patrice Sutherland.

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Communications Conversations

OCTOBER 31, 2019

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. Other times she talks about leadership. Not Microsoft’s Satya Nadella.

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LinkedIn Employee Creativity Enterprise 94

ImPRessions - Crenshaw Communications

APRIL 19, 2017

When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use the relatively tame LinkedIn. A social media presence can help with recruiting and employee communications.

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Leadership Social Media LinkedIn Twitter 157

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. Connect with Mike on LinkedIn. The difference between PR and Marketing.

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Digital PR Reputation Employee Social Media 246

Communications Conversations

SEPTEMBER 28, 2021

Should leaders be sharing other people’s posts–and their brands’ posts–on LinkedIn? Very active on LinkedIn and one of THE case studies for larger companies in Minnesota about social media done right by a senior leader. His last 10 shared posts on LinkedIn have averaged 5,042 engagements.

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LinkedIn Case Study Social Media Study 92

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

These demands mean that companies must strategically position themselves as not just profit-driven entities, but as organizations that genuinely care about their employees’ well-being and the greater good. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values.

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Branding Brand How To Employee 156

PRSay

JUNE 24, 2024

Other tasks that PR professionals spend at least 25% of their time on include creating content (cited by 49% of respondents), developing thought leadership pieces (46%), measuring and reporting media results (40%), and working on corporate communications (29%). The average annual salary for a public relations job is $84,000.

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PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. Fittingly, a post on leadership appeared from Patrice Sutherland.

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How To Employee Leadership Nonprofit 139

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

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LinkedIn B2B Exercises Advertising 97

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. They should consider LinkedIn and Twitter, for example, to identify and connect with industry influencers, engage with customers and interact with peers.

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Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

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B2B Social Media Media Education 170

Shift Communications

OCTOBER 18, 2022

Trust, confidence, believing in something bigger, having a vision for the future — these are some of the most important qualities that employees and prospects look for when selecting who to work for and do business with. We define the ask as thought leadership strategy. Step 1: Beware thought leadership in disguise.

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Leadership Strategy How To Data 78

Deirdre Breakenridge

APRIL 10, 2017

Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Sure, most PR pros have thousands of LinkedIn connections. You can find her on Twitter and LinkedIn. Are you comfortable pitching yourself and your skills? Do you have a strong network?

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Travel Technology Conference LinkedIn 281

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

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Trends Communications Skype Employee 187

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Follow her on Twitter @kimaldunate and connect with her on LinkedIn. While there has been progress, companies need more LGBTQ leaders, she said.

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Community Branding Brand Advertising 189

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. Patagonia’s support of employee activism creates an incredible opportunity for professional development. Follow her on Twitter @ SarahDHuckins or on LinkedIn. . Take on work that builds marketable skills.

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Communications Nonprofit Training Study 171

Melissa Agnes

NOVEMBER 13, 2018

Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more. Connect with Drew on LinkedIn. About this episode. Follow Drew on Twitter: @drewtarvin.

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How To YouTube Crisis Management Crisis 144

PRSay

JUNE 28, 2021

You’re unlikely to get business through your website, so focus on social media such as LinkedIn and Twitter instead. • Once you have enough business to pay for a full-time-equivalent employee plus fringe costs, make a hire. Post the news on LinkedIn. Be stingy with expenses. Find him on Twitter at @PBartosch_Media.

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LinkedIn Crisis Agency Corporate 175

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

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Leadership Energy Corporate Conference 74

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration?

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How To Media Employee Policies 120

Communications Conversations

SEPTEMBER 22, 2015

Think about these three questions: Why do brands continue to use LinkedIn solely to promote jobs? Posts like the one above from Fairview are all too common on LinkedIn. After all, LinkedIn is THE network people visit to find jobs, right? Why do executives refuse to complete their LinkedIn profiles? EVERYONE ELSE!

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LinkedIn Branding Brand Tools 60

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel.

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LinkedIn B2B Product Launch Leadership 60

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Go beyond LinkedIn for your job search. Donate your time and skills to a cause that is important to you.

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System Public Affairs Employee Nonprofit 190

Rock the Status Quo

SEPTEMBER 3, 2014

Employees are scrambling to service the accounts with no clue how to do it. Agencies need skilled employees who aggressively learn new digital tactics. They need employees skilled in building community, connecting social media to sales and customer service, integrating digital practices into traditional public relations, and more.

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Agency SEO Advertising Advertising 188

Communications Conversations

MARCH 26, 2018

During my time on the corporate side, I remember one of the primary complaints from leadership about managers and director-level employees was they were too reticent to get their hands dirty and dive into the details. But, couldn’t you say the same thing for full-time employees? I saw it first-hand.

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Employee Corporate Meeting Agency 79

Stern + Associates

JULY 28, 2023

Thought leadership is a way for companies and leaders to share their expertise and insights on a particular topic, primarily to establish themselves as experts in their field and boost their credibility. What Is a Thought Leadership Strategy? It’s about tapping into the brand’s community, employees, and industry.

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Leadership Strategy How To Groups 62

Cision

APRIL 6, 2016

Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling.

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Employee Storytelling Content Marketing Leadership 120

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. With that in mind, here’s our thoughts on how you can enhance your LinkedIn video marketing. Video content on LinkedIn is becoming more utilised by brands.

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LinkedIn Video How To Marketing 62

Stern + Associates

OCTOBER 2, 2024

From an employee standpoint, constant upheaval and the specter of having to sit down with the boss multiple times a year to be graded via performance review is a recipe for organizational disaster. Leadership Expert and Author Ashley Goodall Explains appeared first on Stern Strategy Group. Let us know your thoughts on this episode!

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Leadership Meeting Employee Groups 62

Prohibition

JULY 6, 2023

LinkedIn updating video ad placements LinkedIn is testing expanded ad placements on steaming services. This would allow advertisers to have a much wider reach through LinkedIn advertising as the ads would be appearing on third party services. This will allow advertisers to advertise job openings directly within the platform.

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LinkedIn Video Advertising Advertising 62

Communications Conversations

APRIL 1, 2021

Just a quick glimpse at her LinkedIn posts and you’ll see what I mean. I enjoyed my time consulting, as it was a much-needed change of pace and a way for me to firmly reestablish myself in the communications space having been in senior leadership for over a decade. Over the last year, you’ve been pretty active on LinkedIn.

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Financial LinkedIn Groups Sports 148

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them.

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International Internal Employee Leadership 92