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Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Don’t skimp here.
From the outset, make sure everyone understands expectations around deadlines, team meetings, and task management. Regular team meetings via video conferencing platforms like Zoom or Microsoft Teams help maintain alignment and morale. Share any emerging concerns early on to avoid bigger issues down the line.
Business leaders are dealing with unprecedented challenges in the post-pandemic world—struggling to manage a workforce that would rather be home, grappling with the heightened expectations of employees, including a rebellious sector of young and often entitled new recruits, and striving to meet the many Purpose mandates of all stakeholders.
The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.
As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. Hold virtual meetings. Wear cloth face covers.
Since employees are the best channels for communicating an organization’s voice, you need to ensure that they are communicating inclusively and consistently to prevent placing word barriers between your organization and your audience. Your style guide will only be as effective as it is understood and championed by employees.
Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. Talented employees are attracted to a standout workplace experience. That wasn’t always the case. Today, employer branding is a business imperative.
Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov. Executive leadership begins, though, with looking on the inside. It’s only when we become skilled in areas like self-awareness, authenticity and emotional intelligence that we truly leverage our leadership ability. Clark, M.A.,
The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. A good PR plan communicates business leadership.
You served in a variety of key volunteer leadership roles for PRSA, including as president of the Alaska Chapter. How do you describe your leadership style? What’s the best leadership advice you’ve ever received? Rather than give advice, they have modeled leadership with one common element: they all put people first.
Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?
As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Employees have never liked corporate-speak, of course. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. Sharpen the focus.
An app will absolutely help you drive employee engagement, yet only if you put in the time and effort to set this communications channel up for success. Here are five tips to help you successfully launch an employee communications app. Make sure you build your app around access to the portals that are most important to your employees.
But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. But a reputation can unravel quickly when a public-facing employee mistreats a customer, and the customer takes the case to the social mob. Employees say it is frequently used to sabotage others.
The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. From this point the PR agency will build out their strategy and come back to the next meeting with a full plan in place. So how do you get the most out of the PR firm relationship?
Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.
We’ve been fortunate to acquire brands like PR Newswire, Gorkana, and Bulletin Intelligence (among others), but the downside to this was the fact that it became more challenging for our customers (and our employees) to pin down who we were as a company. It’s important that employees have open access to leadership, especially during a rebrand.
In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.
Companies are adapting to remote work and business leaders must learn to navigate other new challenges, such as establishing a different kind of work-life balance while continuing to manage projects for employees and organizations. Be sensitive and compassionate with employees. Establish meeting cadences and milestones.
In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. If an employee has died because of COVID-19, then say so. And eventually, you’ll need employees to continue to want to work for you, and customers to want to do business with you.
Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. Among other action items, participants will learn to inspire employees, manage operations, meet organizational challenges and strengthen their teams’ communications with crucial stakeholders.
Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. That was one CEO’s wisdom for a VC-backed tech startup where I worked ages ago. The real kicker?
Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. RISK 5: WORKPLACE CULTURE AND EMPLOYEE WELL-BEING Threat : Toxic workplace culture and neglect of employee well-being have come under increased scrutiny.
At your first meeting, get input from this team on the following topics.You may be surprised at how varied the answers are from each team member. Others divide the marketing tasks among various employees, but they work together for the integrated benefit of all and share in disseminating analytics and data. What Matters to Our Brand?
There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.
Right before the outbreak, as the weather became warmer, we were starting to escape to our rooftop deck for meetings. Now that we’re settled into another month of working remotely, our leadership team has focused on working better together and keeping our agency’s supportive culture at the front and center. Keep the routine.
From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding. Leading teams from afar.
The first step is creating a dedicated crisis response team that includes representatives from communications, legal, operations, and executive leadership. This team should meet regularly to review and update crisis plans, conduct simulation exercises, and ensure all members understand their roles.
We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.
Yesterday, PRSA’s Employee Communications Section presented a webinar addressing how communications professionals can help lead conversations within their organizations on race and race relations in the aftermath of George Floyd’s death during an arrest in Minneapolis on May 25. Our organizations are not monolithic.
Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.
We hoped to minimize the risk of infection, support expansion to meet an increasing need for COVID-19 services and provide veterans who were not exposed to consistent access to VA care. With more than 350,000 employees, 156 facilities, thousands of outpatient centers of care, they provide care to nearly 9 million veterans nationwide.
Here’s how it works … if you can FEEL, which ultimately makes you more human, open and credible in your interactions, then all of your stakeholders from your employees and partners, to the media and your customers will trust you more.
If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. And they have to understand the needs of their employees.” Several years ago, her organization surveyed its employees. “We How’s your kid doing? “Let
Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said.
ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. The leadership and management concerns grouped under the heading of ESG aren’t new. The leadership and management concerns grouped under the heading of ESG aren’t new.
CEO listening session with employees At one point the CEO flew in from the headquarters in another city to meet with the division leadership. As part of that, the division set up a meet-and-greet with some of the employees. I was chosen, along with perhaps 10 or 15 other employees.
But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. But a reputation can unravel quickly when a public-facing employee mistreats a customer, and the customer takes the case to the social mob. Employees say it is frequently used to sabotage others.
In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee.
Consider that when he teamed with ad executive Bill Marsteller in 1953, the largest PR firm was Hill & Knowlton with about 100 employees. Mr. Burson attributed his success in leadership to “hiring better people and letting them do their thing.” He also took responsibility for employees who didn’t make it at Burson-Marsteller. “We
The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.
We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. Executives seek to amplify their own voices through “thought leadership.”.
Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. At work, employees want to share information quickly and broadly.
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