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Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

These principles should shape policies, training programs, and daily operations. CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously.

Ethics 78
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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

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The Return to the Statement Era: Knowing When to Speak Out

PRSay

With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. Does every policy change demand a response? When is it appropriate to make a statement?

Policies 152
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Mastering the Machine: Creating an AI Policy for Your Organization

PRSay

As more communications professionals are being tasked with helping draft policies for their companies and organizations, here are some points to consider. That makes it inappropriate — and possibly illegal — to use customers’ or employees’ confidential information in a prompt. Action steps Don’t go it alone!

Policies 178
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S&T Live Recap: When Communicating Return-to-Office Policies, ‘Clarity Creates Trust’

PRSay

Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said.

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Navigating Political Tensions in the Workplace During Election Season

PRSay

With the presidential election just weeks away, it can be hard for employees to completely avoid politically divisive talk at work. Maybe an employee — or a co-worker — attended a political rally over the weekend that left a big impression, and they’re eager to share their feelings. Create a safe and supportive space for employees.

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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.

Brand 333