ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. The themes will guide pitch angles, content development, and thought leadership strategy. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Your employees should also have a clear understanding of your mission and vision statements.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. One way to improve internal communication is to establish regular communication channels between leadership and employees. This can help keep employees informed about the brand’s goals and achievements.

Company 88

Company Corporate Product Launch Internal 88

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 212

Marketing Content Marketing Data Social Media 212

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

Communications 78

Communications Policies Product Launch Reputation 78

5W PR

APRIL 3, 2024

Thought leadership pieces penned by company executives or industry experts establish the brand as a trusted source of knowledge. Press releases that announce new product launches, company milestones, or strategic partnerships create positive buzz.

Company 78

Company Product Launch Resources Employee 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 110

Video Marketing SEO Social Media 110

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Just this week, United Airlines removed two young female passengers traveling on employee passes. Do work backward. The reason? The story blew up, of course.

Airlines 120

Airlines Exercises Fashion Print 120

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Opening up the floor and encouraging your employees to ask questions will help make informed decisions, and avoid employee backlash later on, when it might be too late.

Reputation 75

Reputation Employee Leadership Product Launch 75

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. office building, reception area, employees working, etc.).

Media 68

Media Leadership Product Launch Television 68

Critical Mention

SEPTEMBER 3, 2018

Creating status updates through your company’s page and having individual employees share news also builds credibility. Thought leadership is an important part of any successful PR strategy. You can become a thought leader. When they connect with your ideas, they begin to trust you as a reliable source and brand.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Opening up the floor and encouraging your employees to ask questions will help make informed decisions, and avoid employee backlash later on, when it might be too late.

Reputation 48

Reputation Employee Leadership Product Launch 48

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Perhaps you could also encourage employees to speak about the positive experiences they have had working at your company.

LinkedIn 62

LinkedIn Video How To Marketing 62

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. What is public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. For example: A lawsuit alleging dangerous product defects. Claims of sexual harassment by an employee might trigger this response plan.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

Prowly

MARCH 6, 2025

Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image. Employees should understand your values and long-term goals.

Brand 80

Brand Branding How To Guidelines 80