Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 117

Employee Company Marketing Case Study 117

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Safeguarding the health and well-being of your employees is crucial, Stansell said. Health officials are still gauging how widespread the virus might become in the United States. (As Providing updates.

Communications 212

Communications Employee Crisis Policies 212

PRSay

MAY 26, 2020

Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back. The health system has launched a comprehensive “Welcome Back” campaign to let patients know that they can safely return for care. Dennis Wilson, Jr.,

Communications 192

Communications Crisis System Healthcare 192

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. You may need to include executive leadership in the process, who will want to know that their investment in earned media is paying off.

Measurement 166

Measurement Strategy Media Analytics 166

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. The conversation around the Black Lives Matter movement and systemic racism created even more questions. So what do the rapid changes of 2020 mean for your organization?

System 158

System Community Social Media Employee 158

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. In this new model, organizations become part of a larger social system. Looking to the past.

System 190

System Public Affairs Employee Nonprofit 190

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Branding Brand 100

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. The days of leadership announcing new policies with a memo or email are over.

Internal 147

Internal International Employee Mobile 147

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

JUNE 14, 2024

It requires a continuous commitment to addressing systemic inequalities and fostering an inclusive environment where everyone can thrive. By visibly supporting the Black community, companies can: Demonstrate leadership. Enhance employee engagement. Brands play a pivotal role in this effort. Drive innovation and growth.

Community 145

Community Employee Groups System 145

PRSay

NOVEMBER 4, 2022

From the beginning of the pandemic, the focus of my employer, a nationally ranked health system, had become safeguarding public health. Educate employees to minimize the risk of spreading false information on social media or other outlets. I couldn’t have agreed more.

Ethics 167

Ethics Social Media Education Resources 167

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. Let’s unpack that a bit more, because as a human, there seems to be something wrong here.

Leadership 71

Leadership Employee Reputation Hotels 71

Reputation Us

JUNE 14, 2021

Our employees and community members are invested in these causes. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. We created a GED scholarship for “For Oak Cliff,” a charity that focuses on overcoming systemic oppression through education. Spooner: It’s in everything we do.

Reputation 148

Reputation Financial Community Employee 148

PRSay

MARCH 28, 2019

“Team video gaming may truly be a viable — and perhaps even optimal — alternative for team building,” said lead researcher Mark Keith, associate professor of information systems at BYU. Unifying remote employees. “That alone has had a huge impact on interpersonal and work relationships within our own company.”

Video 167

Video Employee Training Study 167

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 156

Internal International Communications Employee 156

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Melissa Agnes

AUGUST 13, 2014

It’s a reason to be prepared and to have a triage system that helps you respond when appropriate and continue to stay on-message. Next, e-mail the link to all of your employees. Calgary Floods: Analysis of Crisis Leadership and Use of Social Media. After that, e-mail the link to other stakeholders.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

PRSay

JUNE 23, 2021

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Enlist employees.

Crisis 146

Crisis Insurance Insurance Exercises 146

Stern + Associates

JUNE 25, 2024

Renee Richardson Gosline | Globally Recognized Digital Marketing Expert Revealing How to Improve Decision-Making with AI Systems that Keep Humans in the Loop Many firms are exploring human-AI collaborations and their potential to make content creation more efficient. According to Renée Richardson Gosline , Ph.D., Matt Beane , Ph.D.,

System 95

System Technology Leadership Employee 95

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. One final point is that business leaders and marketing leaders alike need to stem employee turnover. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. 3x salary – to replace them too.

Content Marketing 179

Content Marketing B2B Marketing How To 179

PRSay

AUGUST 15, 2019

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Despite the traditional image of an employee at a desk in an office, a significant proportion of today’s workforce is deskless. A recent report estimated that deskless employees make up 80 percent of the global workforce.

Communications 109

Communications Employee Enterprise Local 109

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. But it’s employee retention and engagement that will take priority.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Stern + Associates

SEPTEMBER 20, 2023

But knowing more about customers and employees doesn’t always make it any easier for leaders to make decisions. Cecchi-Dimeglio’s frameworks leverage scientific insights and data, showcasing the potency of nudging in strategic problem-solving and leadership decisions. Organizations have access to more data than ever before.

Leadership 62

Leadership Data Big Data Employee 62

Deirdre Breakenridge

APRIL 10, 2017

Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. And while that is certainly part of the day-to-day, a big part of owning your own business is getting out there and selling your services to potential clients. Are you comfortable pitching yourself and your skills?

Travel 281

Travel Technology Conference LinkedIn 281

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

Employee 97

Employee Pinterest Resources System 97

PRSay

MAY 25, 2021

Individual and systemic racism, police brutality and Black Lives Matter protests have become the center of attention across the United States in the 12 months following the murder of George Floyd. Regardless of our race, these issues affect us all. We might also encourage leaders and staff members to participate in DE&I training.

Training 193

Training Policies Study Community 193

Sword and the Script

SEPTEMBER 3, 2024

Businesses talk a good game about “relationships” with customers and spend big bucks on systems to manage those relationships, but two-way communication is a crucial building block of relationships. Internal comms and town halls – the economics of B2B tech are tough right now which raised the bar for internal and employee communications.

Social Media 150

Social Media Study B2B Media 150

Wadds Inc.

SEPTEMBER 29, 2024

Deloitte describes the high-performing corporate affairs department as an organisation's "central nervous system," gathering information, sending signals, and alerting management to risks and opportunities. This includes supporting new leadership, helping employees navigate transformations and fostering a high-performance culture.

Corporate 98

Corporate Reputation Telecommunications Study 98

Mark My Words

JULY 31, 2014

It’s a story that says a lot about leadership, decision making and business growth. Mistakes are attributed to ‘uncharacteristic hiccups’, or ‘rogue employees’, or even blamed on ‘the regulations’, for which the public (sorry that’s you and me again) are ultimately responsible. Leadership is a vital ingredient here.

Crisis 120

Crisis Leadership Newspapers Travel 120

Flack's Revenge

MAY 15, 2015

AhaBooks, AhaAmplifier – Mitchell Levy of THINKAha (and fellow MSB alum) was on my panel; they offer social-media enabled ebooks, and tools to amplify thought leadership. SimplyMeasured – Great system for cross-channel analytics; they took one of the top awards there. enables each employee be a content creator.

Tools 120

Tools eBook Social Media Meeting 120

Buzzstream

MAY 12, 2020

For many managers and employees, the last few weeks has been the first time in their careers that they have worked from home, or had to manage remote employees. Tools and Systems. Most remote work transitions succeed or fail based on the way in which they facilitate communication between their employees. Communication.

Strategy 102

Strategy Employee System Tools 102

Stern + Associates

OCTOBER 24, 2023

How do you motivate employees and influence customers in positive directions? This has dramatic effects on employee engagement and retention, as well as significant impacts to a brand’s bottom line as customers gravitate toward enjoyable products and services. How do leaders bring about change?

Tools 120

Tools Employee Government Strategy 120

Sword and the Script

JUNE 11, 2024

In other words, rather than a vehicle for upper management to stay in touch with employees, these roles are evolving into consultative positions that help other employees understand the market, the buyer and get the message right. Communication is a function of leadership. One on hand, this sounds like a good idea.

Internal 92

Internal International B2B System 92

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment.

Internal 97

Internal International Communications Employee 97