ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. Recognize employees. As noted in last week’s post , employees can be powerful brand advocates if encouraged to create and share social content within a sensible framework.

B2B 170

B2B Social Media Media Education 170

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learn how with Cision’s free white paper! The employees are your biggest advocates (or your worst detractors). What do you like least?

Employee 120

Employee Agency Meeting Social Media 120

Cision

AUGUST 5, 2015

Read our free white paper for 10 outside-the-box content marketing ideas! Guest blogging gives you the opportunity to show off your thought leadership in your industry. Click here to learn 10 tips on activating employees to spread the word on social! Really Spend Time Writing.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

AUGUST 17, 2015

Thought Leaders/Employees Surpass CEOs in Credibility. Thought leadership should be part of every company and should include information from communication professionals and other workers. Learn how to respond with our white paper! Recruitment of Thought Leaders. Did a trust issue turn into a full-fledged company crisis?

Study 120

Study Engineering Mobile Crisis 120

Cision

NOVEMBER 3, 2016

It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership. Download Cision’s white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand. .

Social Media 120

Social Media Media Reputation Training 120

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! Creating platforms for employees and customers to have a once-in-a-lifetime experience and be involved in the Olympic movement was really very special. . You’ve worked in China, Hong Kong, Singapore and more. Does PR differ across countries?

Local 120

Local Retail Newspapers Sports 120

Cision

AUGUST 26, 2015

Social strategy from NGO in El Salvador — love emoji on paper! He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Anything is Easy if You Try Hard Enough. So ALL messaging needs to be consistent, one voice: Communications is the core of a thriving organization.”.

Survey 81

Survey Industry Communications Corporate 81

PR 20/20

NOVEMBER 7, 2019

When thinking through audiences, consider: Employees. Is there someone on the leadership team with a network worth publishing to more frequently? Content (ebooks, white papers). Customers (all-time, current, past; and consider specifying by product or service). Competitors (in your databases). Website visitors.

Marketing 59

Marketing Case Study eBook Study 59

Shift Communications

MAY 14, 2015

The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers. Lastly, increase the thought leadership content volume and break the blog content out of the “news” bucket.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

MARCH 5, 2019

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers?

Survey 60

Survey Trends Marketing B2B 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles. I have also found it’s far easier to create a contributed article based on a webinar topic if the speaker is also an employee. 12) Use it as a basis for a white paper. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). > Senior leadership thinks of marketing as a service bureau. > It’ll be worth our while.

Marketing 75

Marketing System Data Tools 75

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. Host a community cleanup event or volunteer day with employees and customers. Southwest Airlines employees celebrate passenger’s 104th birthday. link] 5 Chan, C.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Contently - Strategy

SEPTEMBER 10, 2020

Then there’s the external content marketing and product marketing piece of it, where it’s a combination of thought leadership and educating our clients on how to get the best out of our platform and solutions set, which I think is just as important. I agree with that so much. “What’d you find interesting?

Branding 102

Branding Brand Marketing Facebook 102

Landis PR

JANUARY 3, 2022

Second, internal communications and communicating with employees will be central to the success of every organization. Credible, quality content gives depth to brand stories, particularly if supported by own research reports, surveys and white papers. Robert Bauer, Managing Partner, accelent communications , Vienna, Austria.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. “Those range from conference speaker slots to podcast interviews to thought leadership events. Whether this be through blogs, speaker opps, white papers, or even ebooks. ” #8: Adam Connell (Derby, UK). Adam is a digital marketer. .

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

A show about communicating with clients, prospects and employees – in person, in print and online. 39) Donna Papacosta. Trafcom News Podcast. Listen to this podcast if you CARE about communicating! Tune in and learn how to get more traffic and make more sales. 48) Ryan Jenkins. Next Generation Catalyst.

Social Media 120

Social Media Marketing Pinterest Media 120

PRSay

MARCH 29, 2017

Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” We do not believe white papers or fancy testimony in front of Congress.” ” Trust plummets in Japan.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60