Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Executive Thought Leadership.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Employees have never liked corporate-speak, of course. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. Sharpen the focus.

Employee 197

Employee Leadership System Corporate 197

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. So, talk to people.

Employee 151

Employee Communications Storytelling Corporate 151

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. The themes will guide pitch angles, content development, and thought leadership strategy. But a sound, carefully conceived program is a road map to success.

Writing 136

Writing How To Pitching Privacy 136

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. He tweeted: I rarely cuss in writing. Ragan’s PR Daily covered the Tesla story, with their take on implications for PR. Jordan Chanofsky, CEO. Emily Fang.

Leadership 282

Leadership Social Media Facebook Trends 282

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. Fittingly, a post on leadership appeared from Patrice Sutherland.

How To 163

How To Employee Leadership Nonprofit 163

PR Job Coach

FEBRUARY 24, 2014

Casting aside the importance of GPA and test scores, Mr. Friedman’s piece cites leadership, humility, collaboration, adaptability and a love of learning or relearning as critical metrics to assess success. On the other axis, list the factors of leadership, humility, collaboration, adaptability and a love of learning. Leadership.

How To 187

How To Leadership Interviews Google 187

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike.

Communications 149

Communications Employee Leadership Writing 149

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 118

Employee Company Marketing Case Study 118

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Branding Brand 100

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. So, they must be monitored and analysed closely. But with social listening you can get a true, real-time view of brand perception. Identify de-influencers or detractors Yes, that’s right.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. One final point is that business leaders and marketing leaders alike need to stem employee turnover. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. Everybody on the marketing team writes. How do you fix this?

Content Marketing 200

Content Marketing B2B Marketing How To 200

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 156

Internal International Communications Employee 156

PRSay

MARCH 9, 2017

As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Thirdly, spend time on a clear sunny day writing the bones of the news releases you will need. Since 1994 he has specialized in writing crisis communications plans and media training.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. To be sure, we have to be as persuasive as possible, but we should write with the assumption that we don’t always know who is going to be reading. How do your words make you look as a person?

Communications 158

Communications Ethics Leadership Reputation 158

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. Fittingly, a post on leadership appeared from Patrice Sutherland.

How To 139

How To Employee Leadership Nonprofit 139

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

Writing 96

Writing How To Media Guidelines 96

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. See this post for tips on writing stellar executive bylines. Finding a voice in the media. This usually doesn’t happen overnight. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Big mistake, and completely preventable.

Internal 114

Internal International Employee Leadership 114

PRSay

SEPTEMBER 1, 2017

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. For example, this month BEPS is sponsoring the webinar “The Ethical Expectations of Leadership.”. In support of this view, Meng et al. Pursue the APR.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

Sword and the Script

DECEMBER 23, 2014

Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. He told legislators that his message to employees then was: “Lose money for the firm, and I will be understanding.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

PRSay

JULY 23, 2024

AI policies should help your employees use AI tools ethically and securely, consistent with your organization’s values If your organization uses an internet-based AI tool such as ChatGPT, then data shared will become part of the tool’s training and available to other users. The company has banned its employees from using generative AI tools.

Policies 178

Policies Ethics Privacy Training 178

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Better Writing Blogs. And, one of the best things about The Muse? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 114

Survey Industry Leadership Study 114

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. It’s true interpersonal and it’s true in leadership and group dynamics. Write with journalistic ideals. Thought leadership requires actual thought and leadership. To that end, NGOs were categorized as ethical but less competent.

Government 152

Government Survey Ethics Media 152

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 149

Communications Crisis Internal International 149

Communications Conversations

MARCH 26, 2018

During my time on the corporate side, I remember one of the primary complaints from leadership about managers and director-level employees was they were too reticent to get their hands dirty and dive into the details. But, couldn’t you say the same thing for full-time employees? I saw it first-hand.

Employee 79

Employee Corporate Meeting Agency 79

PRSay

JULY 14, 2020

From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. In 2020, the general public wants to know where organizations stand on these important matters just like employees do.

System 158

System Community Social Media Employee 158

Rock the Status Quo

SEPTEMBER 3, 2014

Employees are scrambling to service the accounts with no clue how to do it. For example, they are fantastic at writing copy but NO CLUE how to do content strategy. Agencies need skilled employees who aggressively learn new digital tactics. They are learning on the client’s dime or they fake it. SO GROW YOUR SKILLS.

Agency 188

Agency SEO Advertising Advertising 188