Communications Conversations

JUNE 9, 2022

You finally got a couple of your executives on LinkedIn. Many execs got more “active” on LinkedIn during the pandemic–namely because they had to! And LinkedIn use surged. It all added up to more execs joining the LinkedIn ranks–which was great! 2 – Engage employee audiences with polls.

LinkedIn 152

LinkedIn Creativity Employee Case Study 152

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. LinkedIn values professional insights and thought leadership. TikTok’s algorithm rewards authentic, entertaining content that feels native to the platform.

Social Media 109

Social Media Brand Branding Crisis Management 109

Communications Conversations

NOVEMBER 5, 2021

Last week I had my first experience with a post of mine “going viral” on LinkedIn. Something I wrote “hot” and just reacted to as I saw the news in my feed that Sara Blakely had just given ALL her employees two first-class tickets to anywhere in the world and $10,000. Here’s the full post.

Viral 146

Viral LinkedIn Social Media Employee 146

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. People were concerned that those employees were OK.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Communications Conversations

JANUARY 30, 2018

Probably LinkedIn. Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta. 36 percent of LinkedIn members read interesting articles they find in their feed–an increase of 20 percent since 2014. Example: Ryan Holmes, CEO, Hootsuite.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Communications Conversations

OCTOBER 1, 2020

But, LinkedIn? Historically, LinkedIn has been a platform heavily predicated on two forms of content: Text and photos. Not just on the personal side (I’ve noticed more people using LinkedIn Live video, in particular, during the pandemic), but also on the brand side. So, video, it and of itself, is hardly a trend in 2020.

LinkedIn 128

LinkedIn Video Trends Company 128

Communications Conversations

JANUARY 27, 2020

I spent a lot of time on LinkedIn these days. Now, I don’t claim to be one of these “LinkedIn gurus”, but I have picked up a few tips and best practices in my LinkedIn usage over the years. LinkedIn is NOT the channel to share your every waking thought. LinkedIn is the place to show restraint.

LinkedIn 139

LinkedIn Tools Social Media Examples 139

Cision

AUGUST 10, 2015

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement.

Training 120

Training Employee Social Media Company 120

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

Onclusive

SEPTEMBER 27, 2017

Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth. Empower Your Employees and Advocates. Whether you like it or not, in times of crisis, people will reach out to your employees, influencers, and advocates. Create a Hub.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Melissa Agnes

MARCH 7, 2014

The below image was brought to my attention in a LinkedIn group discussion and I thought it was quite comical, so I wanted to share it here with all of you! This is comical – and serious at the same time. It’s also true that Twitter (and other social media platforms) need to be a part of your crisis communications strategy.

Crisis Communications 249

Crisis Communications Crisis Training LinkedIn 249

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Compared to LinkedIn, which has a professional feel to it, Instagram has a more relaxed and fun vibe. Consider a weekly or monthly spotlight on key employees on your page. Show the personalities on your team. Be sure to capture company outings, too.

Instagram 333

Instagram B2B B2C Case Study 333

Stephen Waddington

AUGUST 13, 2018

LinkedIn is a platform for building professional relationships. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. LinkedIn is a good start point. Here’s how to build a profile.

LinkedIn 115

LinkedIn How To Privacy Google 115

Communications Conversations

JULY 14, 2020

It’s the notion of CEOs sharing employee-only messages with external audiences. His most recent example came in late March on LinkedIn , right after many of the stay-home orders were made. Best Buy and CEO Corrie Barry shared a message they had most likely shared with employee audiences earlier on the Best Buy LinkedIn page.

Employee 78

Employee LinkedIn Social Media Trends 78

Cision

JUNE 16, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Social Media. New handle. Updated bio. New handle.

Communications 250

Communications How To Telecommunications Employee 250

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Brand 104

Brand Branding Employee Case Study 104

Communications Conversations

OCTOBER 31, 2019

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. So, Sara Blakely is the best CEO on LinkedIn. Want proof? 2,055 comments.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

PRSay

MARCH 28, 2025

Five years after many organizations told their employees to work from home during the pandemic, many now expect their people to report to the office full time. When a company decides to return its workforce to the office, that message should be communicated to employees as soon, and as often, as possible, Leah Gladu said.

Policies 60

Policies Communications Employee Strategy 60

Communications Conversations

AUGUST 25, 2021

In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. I’ve never seen any hard data from LinkedIn, or any other outfit, around this yet.

LinkedIn 88

LinkedIn Employee Storytelling Branding 88

Communications Conversations

APRIL 17, 2020

Best Buy shares CEO video message initially aimed at employees on LinkedIn. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees. Walmart uses employee-generated content to thank front-line workers. Very transparent.

Social Media 198

Social Media Brand Branding Employee 198

Agility PR Solutions

NOVEMBER 1, 2023

A recent Microsoft survey found that LinkedIn […] The post AI in the workplace: How to use it to motivate employees to develop new skills appeared first on Agility PR Solutions. Yes, a global pandemic changed the way we work and conduct business—but that’s not what we’re talking about.

Employee 105

Employee How To Survey LinkedIn 105

Communications Conversations

AUGUST 5, 2019

And, in that role, he had a fairly famous post on LinkedIn during the Target financial crisis years ago ( I wrote about it here, if you’re interested). But, his most recent activity on LinkedIn caught my eye. Not because he was active on LinkedIn–it was the WAY in which he was active that really intrigued me.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

Communications Conversations

NOVEMBER 19, 2021

2021 was the year executives got more active on LinkedIn. However, as more execs started using LinkedIn as a tool to reach employees, customers and prospects, one theme started to emerge: These execs were just mouthpieces for the company. You know, the kind of content we all post from time to time on LinkedIn!

LinkedIn 88

LinkedIn Employee Airlines Corporate 88

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it? FIVE WAYS TO CREATE VALUE.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

PRSay

OCTOBER 15, 2024

If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. 15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif.

Company 68

Company Employee Internal International 68

Communications Conversations

SEPTEMBER 28, 2021

Should leaders be sharing other people’s posts–and their brands’ posts–on LinkedIn? Very active on LinkedIn and one of THE case studies for larger companies in Minnesota about social media done right by a senior leader. His last 10 shared posts on LinkedIn have averaged 5,042 engagements.

LinkedIn 92

LinkedIn Case Study Social Media Study 92

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Prohibition

FEBRUARY 6, 2025

They are NOT real employees. ” How This Scam Works They create fake profiles pretending to be agency employees. .” ” How This Scam Works They create fake profiles pretending to be agency employees. Selling high-end digital cameras at bargain prices, taking the money, and disappearing.

Creativity 71

Creativity Agency Employee Facebook 71

Melissa Agnes

MAY 23, 2015

Additionally, what is the best practice for organizations whose employees get caught in these types of viral controversies? Whether or not organizations should fire employees for behavior conducted on their own time. The need for organizations to educate their employees on the consequences for these types of actions.

Crisis Management 169

Crisis Management Viral Crisis Case Study 169

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic. Interaction with a reporter on social media sites like Twitter and LinkedIn can be beneficial. Interact on social media. First, it’s a nice gesture.

Media 333

Media Pitching Report B2B 333

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 187

Trends Communications Skype Employee 187

Rock the Status Quo

NOVEMBER 19, 2014

Take a look… Why Suze Orman Never Multi-Tasks from LinkedIn (54,963 views, as of 11/19/14) Top 100 HR To Follow On Twitter from WittyParrot (2,576 views in two days, as of 11/19/14) 7 Myths of Startup Financing from Reid Hoffman (18,344 views in two weeks, as of 11/19/14) Pretty impressive , right?

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

PRSay

MARCH 22, 2023

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. Those employees are your ZEOs, tech-savvy content creators, purpose-driven entrepreneurs, and change agents with the potential to transform and innovate your business.

How To 163

How To Employee Leadership Nonprofit 163

Deirdre Breakenridge

APRIL 10, 2017

Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Sure, most PR pros have thousands of LinkedIn connections. You can find her on Twitter and LinkedIn. Are you comfortable pitching yourself and your skills? Do you have a strong network?

Travel 281

Travel Technology Conference LinkedIn 281

Prowly

FEBRUARY 20, 2025

Examples include: internal memos, team updates, newsletters and announcements, employee engagement initiatives, email communication, etc. Stakeholders: Internal employees and shareholders. For example, you can see that historically, your brand has had huge engagement on LinkedIn while X and Instagram have been very quiet.

Writing 104

Writing Communications How To Internal 104

5W PR

JANUARY 28, 2025

The Business Case for Executive Personal Branding When Microsoft CEO Satya Nadella speaks about artificial intelligence or posts thought leadership content on LinkedIn, he doesn’t just build his own following – he creates tangible value for Microsoft. This alignment extends beyond content to values and behavior.

Brand 78

Brand Branding Leadership Corporate 78