Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Support employer branding. Create a leadership positioning.

B2B 334

B2B Company Case Study Conference 334

Melissa Agnes

JUNE 3, 2014

However, as we saw with the case of Phonedog vs. Kravitz there is risk in allowing employees to tweet from their own accounts, or tweet from accounts that have their name + your organization’s name in the handle. Can You Sue Former Employees for Social Media Accounts?

Airlines 206

Airlines Crisis Wikipedia Social Media 206

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

Reputation Us

OCTOBER 21, 2024

On October 17, 2024, RepUs’s President and Chief Reputation Officer Casey Boggs presented to the National Customer Service Association members the “10 Actions to Build a Positive Reputation Through Customer Service.” How would you rank your customer service vs. these reputation actions? Reputation Action #2.

Customer Service 78

Customer Service Reputation Employee Community 78

PRSay

APRIL 5, 2021

Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification. The more complex it is, the more difficult it can be to manage reputational and other risks. Engage and educate stakeholders.

Report 176

Report Company Government Conference 176

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. It can employ high-powered PR agencies.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

FEBRUARY 24, 2025

When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Deirdre Breakenridge

DECEMBER 18, 2018

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. Shayla is published on the Amherst Wire and has produced articles on various topics like local news on her WordPress blog.

Infographics 177

Infographics Internal International Journalism 177

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. REPUTATION: BY THE NUMBERS. o 77.5 – Treat employees respectfully.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Cision

DECEMBER 19, 2015

Unless you know someone who’s worked at Starbucks or get super chatty with your local barista, you probably don’t know how much Starbucks employees love its workplace or company culture. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Branding Brand Journalism 120

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. If there is coverage in your local newspaper, post the web link in your feed. While there are other solid platforms like LinkedIn that are a source of rich C.V.

Facebook 164

Facebook How To Construction Insurance 164

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Corporate 60

Corporate Reputation Survey Employee 60

5W PR

AUGUST 12, 2019

What’s a reputation worth? Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. If it’s possible, engage as many of your employees as possible in asking the question.

Corporate 68

Corporate Reputation Marketing Employee 68

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. REPUTATION: BY THE NUMBERS. 77.5 – Treat employees respectfully.

Reputation 60

Reputation Study Consumer Banking 60

ImPRessions - Crenshaw Communications

MAY 18, 2018

But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories. Over 1400 people ventured in to see how locals live.

Branding 149

Branding Brand Storytelling B2B 149

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 154

Employee Print Writing Survey 154

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

The Hoyt Organization

AUGUST 23, 2024

Because of this, there are several things that hotels are doing to remain competitive in the industry and uphold a sustainable brand reputation. You can still be sustainable by composting food waste or donating the leftover produce to local charities or food banks. Try to source as many products locally as you possibly can.

Hotels 95

Hotels Industry Energy Local 95

MaccaPR

FEBRUARY 19, 2018

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. What about a local gym owner posting photos of members stretching upside down in their black spandex? The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Don’t let stakeholders be swayed by a great commercial or celebrity tie-in without doing the due diligence to determine if a group is well-managed and without reputation risk. Our local partners knew the “lay of the land” and were cooperative on every level. employee engagement?

Local 120

Local Corporate Groups Ethics 120

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change.

Corporate 113

Corporate Communications Government Crisis 113

Ethical Voices

OCTOBER 28, 2024

And through all our activities and our reputation, we have not only set standards for our industry, but have also educated the business community, which is very valuable for us. We had a frank and open discussion with our client explaining why the proposed tactics were not only unethical, but could also damage their reputation.

Ethics 53

Ethics How To Crisis Internal 53

5W PR

OCTOBER 10, 2024

Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill.

Consumer 78

Consumer Branding Brand Crisis Management 78

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Is it because bad press, litigation or even a recall has hurt your brand reputation and you want an opportunity to elevate your brand into a new light? One has a sign above it that says “Beautiful” and the other door says “Average.”

Corporate 116

Corporate Retail Policies Employee 116

Victorious PR

JULY 11, 2022

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. How Reputation Management is Built.

Real Estate 52

Real Estate Reputation Company Employee 52

David PR Group

MARCH 16, 2020

As I was sitting on the phone waiting for VRBO, the reputation manager in me was running scenarios. Be sure your business and your employees are following the advice of the CDC and your local government – otherwise, you risk brand damage if you appear callous. It took a little work, but I’m getting my money back. –John.

Communications 106

Communications Branding Brand Policies 106

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Cision

OCTOBER 26, 2015

Employees are always a reflection of your brand, and empowering them to use social media to represent your brand in a positive way can result in a wealth of benefits, says Scott Stratten. No longer are you competing with the local store down the block. For your employees, empower them to be a positive representation of your brand.

Social Media 120

Social Media Employee Local Tools 120

Reputation Us

SEPTEMBER 25, 2019

In the process, your credit union’s reputation may take an unfortunate hit. Whether you are trying to manage a sensitive internal matter or a potential fraud situation, or navigating a public scandal, understanding what you can do before and after the incident can help protect your valuable reputation. Conduct an Audit Beforehand.

Reputation 60

Reputation Publicity Crisis Media 60

Cision

MARCH 29, 2016

Creating platforms for employees and customers to have a once-in-a-lifetime experience and be involved in the Olympic movement was really very special. . What do you think are the keys to building and protecting a brand’s reputation? What has been the biggest challenge of your career? How has PR changed over the years?

Local 120

Local Retail Newspapers Sports 120

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Meet people where they are. Take the politics out of it,” she said.

Social Media 120

Social Media Conference Media Corporate 120

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. My next post will explore PR campaigns designed to build visibility and reputation with software developers. Many PR and marketing teams target the usual suspects.

Software 120

Software Enterprise Groups Course 120

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. There couldn’t be a better testament.

Publicity 174

Publicity Leadership Corporate Agency 174