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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. And can you imagine being a retail store without e-commerce capabilities right now? It’s not about the logo.

Branding 284
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Costco and Hidden Valley: Food brands and retailers win brand coverage in March

NewsWhip

There were six other articles about the pie, featuring on websites like Delish and some local outlets, but none saw nearly the amount of engagement as Today. Boeing shows that employees are still of interest Boeing made it onto our rankings this month due to an employee winning the record-breaking powerball jackpot back in February.

Retail 78
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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

Corporate 116
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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Even a tiny company can challenge competitors for customers, employee talent, and visibility. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. Technology is a great equalizer for a business. Goliath myth.

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Sending Deskless Workers Relevant Communications That Make Work Better

PRSay

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Despite the traditional image of an employee at a desk in an office, a significant proportion of today’s workforce is deskless. A recent report estimated that deskless employees make up 80 percent of the global workforce.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories. Over 1400 people ventured in to see how locals live. PR helps fosters brand immersion.

Brand 149
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Innogy energizes its global comms strategy

Presspage

The team must communicate in the local language for each market. But also means providing information relevant to local markets that go beyond simply translating domestic content. PressPage allows them to create a global newsroom infrastructure in line with corporate identity, but with a localized touch.

Energy 83