Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

LinkedIn 98

LinkedIn Examples Branding Brand 98

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. The stakes rise for employee engagement. Marketing and corporate communications will overlap.

Trends 407

Trends Communications Employee Corporate 407

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Global Marketing Strategy. Webinar Speakers.

How To 370

How To Internal International Employee 370

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. In that case, the right PR team can help.

Banking 327

Banking Financial Employee Technology 327

Mindful Marketing

JULY 31, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While eating lunch at a favorite restaurant recently, my son and I noticed that the menu was much shorter than before. After our meal, I asked our waitress about the simpler spread.

Employee 119

Employee Marketing Interviews Healthcare 119

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? One of the sources of this information is media monitoring and social listening technology.

Strategy 418

Strategy Survey Automotive Data 418

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences.

Print 100

Print Marketing Instagram Newspapers 100

Cision

AUGUST 22, 2017

As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes, multiple technologies and diverse cultures. I did the same thing when I was at Oracle Marketing Cloud. Then you have the not-so-easy task of bringing it all together. Everything.

Company 267

Company How To Employee Customer Service 267

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. Delve into market research data. Get personal.

How To 310

How To Transportation Software Employee 310

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Software 152

Software B2B Company Marketing 152

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. This leads me to wonder if the answers had been organized into a more traditional marketing framework – awareness, brand building, leads, conversion and loyalty – if the results would have shown greater alignment.

Technology 150

Technology Study Communications Survey 150

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

NOVEMBER 21, 2023

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. This is cited ahead of leadership quality (76%) and technological innovation (72%).” And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand.

Financial 174

Financial Marketing Survey B2B 174

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. So, why is organizational clarity important ?

Internal 218

Internal International Communications Employee 218

5W PR

JANUARY 24, 2025

PR professionals must stay ahead of platform changes, emerging technologies, and shifting user behaviors. The Future of Social Media PR Social media will continue to shape how brands communicate with their audiences.

Social Media 109

Social Media Branding Brand Crisis Management 109

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. How will you market your firm? You imagine having complete control over what clients you work with.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

How can marketers cope? We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. A Call To Action, or CTA, can exist in nearly any type of content but it’s worth calling out because it is essential to achieving content marketing goals.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. While your marketing team will handle much of this, it’s important for high-level execs to also stay in the loop. Talk to Customers & Employees.

Branding 231

Branding Brand Employee Data 231

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post.

SEO 165

SEO Content Marketing Marketing Software 165

PRSay

APRIL 29, 2020

For PR professionals, the job market “is going to be rough” in the second quarter of this year, said panelist Jessamyn Katz , president of the San Francisco office of Heyman Associates, a communications and marketing recruiter. There’s a hyper-focus on internal communications right now,” she said.

Marketing 179

Marketing Financial Print Crisis Communications 179

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . Consider a weekly or monthly spotlight on key employees on your page. It recently shared a 2-second screenshot of the marketing team toasting its new website with morning coffee! Showcase your product with visuals .

Instagram 333

Instagram B2B B2C Case Study 333

Reputation Us

DECEMBER 19, 2024

RISK 5: WORKPLACE CULTURE AND EMPLOYEE WELL-BEING Threat : Toxic workplace culture and neglect of employee well-being have come under increased scrutiny. Impact : Poor workplace conditions or employee mistreatment can quickly lead to negative media coverage and loss of employee loyalty. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise. One of my clients was a hotel located near an amusement park.

How To 198

How To Instagram Social Media LinkedIn 198

Presspage

NOVEMBER 8, 2024

be very different from the tone of voice you use to address the families of your employees. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on. Workplace violence crisis: When a current or former employee commits violence against another company employee.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Flack's Revenge

DECEMBER 11, 2018

Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. You need to have a way of activating stakeholders on social media, like employees, because their efforts are likely to go further and advance a brand’s efforts. What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Many times we do ‘much of the same’ in our marketing campaigns. Photo via Lee Odden ‏@leeodden.

B2B 120

B2B Marketing Content Marketing Technology 120

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Information of Everything.

Hotels 198

Hotels Mobile Travel Technology 198

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 93

Technology Meeting Media Analytics 93

Deirdre Breakenridge

JUNE 1, 2016

A Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime. Again, here’s where technology can help. This time could be better spent pitching new business, servicing clients, or mentoring an employee. He is currently the Director of Marketing for ClickTime. .

Agency 150

Agency Technology Employee Meeting 150

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? ” 4. .

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Employees were a particularly complex stakeholder group during lockdown.

Publicity 199

Publicity Government Employee Crisis 199