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The future of offline PR

Presspage

Measurability of PR efforts is increasingly important. With the introduction of many monitoring and scheduling tools for online communication, the need for measurable and standardized preparation of PR efforts is on the rise. Offline PR efforts, such as events, will need to be measured in terms of ROI.

Trends 79
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Engaging (and grilling) the social side of James Grunig

PR Conversations

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? employees, investors, etc.)? But what is the primary reason for your change of heart?

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Besides her passion for digital marketing, she likes yoga, fitness, and hiking.

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PRoust Questionnaire: Kim Blanchette

PR Conversations

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Energy 53
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#18: The future of storytelling in healthcare communications

NewsWhip

Brand relevance versus brand reputation | Jump to text. We talk about aerosol nanometers of size for measuring aerosols. And, the reality is, in this digital world, relevance is even more important than reputation. So, this is an interesting place for your seminar and starts to really map that. We talk about R rates.