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The future of offline PR

Presspage

Measurability of PR efforts is increasingly important. With the introduction of many monitoring and scheduling tools for online communication, the need for measurable and standardized preparation of PR efforts is on the rise. Offline PR efforts, such as events, will need to be measured in terms of ROI.

Trends 79
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Engaging (and grilling) the social side of James Grunig

PR Conversations

employees, investors, etc.)? So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Thus, they are not really measuring “public” opinions. He broke out in laughter. I would have to ask what you mean by “public opinion.”