Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Empower your employees and advocates with information and let them know when to escalate to others. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. Employee engagement comes from the ability to speak and be heard.

Internal 147

Internal International Employee Mobile 147

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Developing stakeholder trust Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. Performance evaluation and measurement expertise. ?

Marketing 195

Marketing Measurement Advertising Advertising 195

Reputation Us

JUNE 14, 2021

Our employees and community members are invested in these causes. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. We created a GED scholarship for “For Oak Cliff,” a charity that focuses on overcoming systemic oppression through education. Spooner: It’s in everything we do.

Reputation 148

Reputation Financial Community Employee 148

PR Job Coach

FEBRUARY 24, 2014

Assign a point system to each of the cells and rank them based on fit and preference. Have they demonstrated an equal measure of humility and ownership? Does the culture encourage expanding the employee knowledge and skills? You get the idea. Do you have an ego that can be left at the door in the morning? Collaboration.

How To 185

How To Leadership Interviews Google 185

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. But it’s employee retention and engagement that will take priority. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

Katie Paine's Measurement Blog

JULY 17, 2024

How you reach your employees is irrelevant. Done badly, it’s, at best, a waste of time, and, at worst, affects employee trust and morale. Which is why every internal communications professional today needs a measurement system that assesses the impact on both the employees and the organization itself. Do they care?

Internal 52

Internal International Measurement Communications 52

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 173

Reddit Software B2B Technology 173

Katie Paine's Measurement Blog

JULY 17, 2024

The vehicle by which you reach your employees is irrelevant. This is why every internal communications professional today needs a measurement system that assesses your impact on your business and your employees. The post Shop first appeared on Paine Publishing.

Internal 52

Internal International Measurement eBook 52

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. The System is Broken. Globally, 53% feel that the system is no longer working. Then comes immigration (55%) and the pace of innovation at 51%; A Failing System + Fears = Action. The Trust Gap Widens . PR Lessons .

System 100

System Training Engineering Employee 100

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Waxing UnLyrical

FEBRUARY 19, 2014

By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? It doesn’t really apply to relationships between employers and employees.

Social Media 102

Social Media Privacy Media Training 102

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

The Proactive Report

JANUARY 25, 2017

The measure of trust between the well-informed public and the general population is getting further apart. The System is Broken. Globally, 53% feel that the system is no longer working. Then comes immigration (55%) and the pace of innovation at 51%; A Failing System + Fears = Action. Treating your employees well.

Digital PR 100

Digital PR System Engineering Training 100

Sword and the Script

JANUARY 9, 2024

A new Gartner report suggests a better corporate intranet can help engage and retain employees. The rating is “the internationally recognized standard for Information Security Management Systems (ISMS), ensuring that organizations implement rigorous security controls to protect sensitive data.” Employee engagement. Mark was 68.

Brand 145

Brand Branding Reddit Pitching 145

The Proactive Report

JANUARY 5, 2015

Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. To a large degree it’s a measure of trust. Find out what is being said online about your brand, your employees and your executives. I totally agree.

Reputation 100

Reputation System Employee Airlines 100

Sword and the Script

JUNE 11, 2024

In other words, rather than a vehicle for upper management to stay in touch with employees, these roles are evolving into consultative positions that help other employees understand the market, the buyer and get the message right. The roles being unveiled now have sales enablement or marketing operations bent.

Internal 92

Internal International B2B System 92

Stern + Associates

DECEMBER 1, 2022

How do some rare companies unleash the power and passion of their employees and their broader networks to achieve tremendous innovation and growth, while many organizations’ know-how is trapped in silos? Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes.

Measurement 62

Measurement Automotive Employee Financial 62

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

Employee 97

Employee Pinterest Resources System 97

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Ask for ideas from other employees or even your freelance team.

Leadership 140

Leadership Content Marketing Healthcare Google 140

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 135

eBook Product Launch Software Internal 135

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment.

Internal 97

Internal International Communications Employee 97

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. This escalation underscores the urgent need for proactive cybersecurity measures and robust backup and recovery strategies.

Education 112

Education Employee Measurement Agency 112

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Because these external award announcements have an effect on employees!

Study 137

Study Media Relations Media Measurement 137

Stephen Waddington

MARCH 29, 2020

It followed support from the Treasury for large employees a week ago. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health.

Crisis 167

Crisis Government Privacy Sports 167

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. Fortunately, there are many business data management tools and systems that aim to centralize processes, track projects, and collect valuable insights on how the public might perceive specific campaigns.

Tools 75

Tools System How To Software 75

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” Tapping a diverse group to incorporate their expertise into data used by technical systems results in crucial knowledge and insights, ensuring that output will be used and embraced.

Local 110

Local Community Ethics Education 110

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. It will take hard, long-term work and commitment in order to combat deep-seated and systemic racism. However, on the other side of this endeavor are meaningful relationships and networks with communities of color.

Real Estate 110

Real Estate Community Employee Education 110

Sword and the Script

OCTOBER 1, 2020

The study notes: “Employers are interested in a candidate with experience using marketing automation and demand generation software, customer relationship management systems, search engine optimization (SEO) and search engine marketing (SEM) tools, and other e-commerce platforms.” >>> Can your agency bring big ideas and execute?

Survey 99

Survey Trends Marketing Creativity 99

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Wadds Inc.

SEPTEMBER 29, 2024

Deloitte describes the high-performing corporate affairs department as an organisation's "central nervous system," gathering information, sending signals, and alerting management to risks and opportunities. This includes supporting new leadership, helping employees navigate transformations and fostering a high-performance culture.

Corporate 98

Corporate Reputation Telecommunications Study 98

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. When employees are informed, this leads to trust.

Writing 189

Writing Communications Marketing B2B 189

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. Other consumers were the top choice (57%), followed by: executives (44%), employees (44%), micro influencers (42%), journalists (39%), social media influencers (37%) and celebrities (36%). So, says Propel, which provides PR software. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. How can you measure success of the long-form posts? Publish employee posts on the corporate blog. It’s a win-win for everyone.

Corporate 100

Corporate Leadership Branding Brand 100

5W PR

MAY 17, 2024

On the other hand, AI also offers powerful tools to enhance security measures. From AI-powered threat detection systems to automated response protocols, the technology is being harnessed to improve the speed and effectiveness of cybersecurity defenses.

Conference 78

Conference System Training Technology 78