PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 156

Internal International Communications Employee 156

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story. . This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Corporate leadership recognizes the critical importance of getting everybody on the same page – no easy task in organizations with 20,000 employees. And since a single employee can talk about the company to thousands of external stakeholders at once through social media, the company must take steps to control its narrative.

Trends 199

Trends Corporate Employee Reputation 199

The Proactive Report

AUGUST 28, 2018

We can also confirm that Adam Catzavelos is not a Nike employee.”. Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees.

Training 148

Training Social Media Video Employee 148

Cision

SEPTEMBER 30, 2015

When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell.

Social Media 120

Social Media Report Media Training Training 120

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. For example, the way you communicate with the media may (and should!) be very different from the tone of voice you use to address the families of your employees.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. ” Most significantly, he blames lower-level employees, saying they “misinterpreted” the company’s sales incentive policy. He has clearly benefited from excellent media training.

Interviews 170

Interviews Media Training Training Video 170

Onclusive

FEBRUARY 11, 2021

From customers to potential investors and employees, the key to reaching your audience is understanding what interests and motivates them. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. Focus on Your Audience. Identify When and How to Go Pro.

How To 221

How To Media Training Financial Storytelling 221

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants.

Industry 221

Industry Content Marketing Corporate Analytics 221

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Let’s focus on employee privacy in the workplace.

Social Media 102

Social Media Privacy Media Employee 102

ImPRessions - Crenshaw Communications

JULY 19, 2018

A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. The most talented among them can attract top employees and inspire them to achieve beyond their own expectations. For a fast-growing startup, a dynamic founder can be a huge PR asset.

Leadership 136

Leadership Media Training Employee Travel 136

Waxing UnLyrical

MARCH 19, 2014

Eric followed up by pointing out that training is the best and most effective way to show people what is permissible to monitor and what is not. Training is key, for everyone. Events Guest Posts Measurement MeasurePR Resources comply socially eric schwartzman social media monitoring social media training'

Privacy 93

Privacy Training Social Media Media Training 93

PRSay

MARCH 9, 2017

As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Since 1994 he has specialized in writing crisis communications plans and media training. Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Contently - Strategy

JANUARY 26, 2023

Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Those candidates may already have a strong social media following or network with which they can share the content you create together. Depending on who you pick, be prepared to train your thought leaders.

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 87

Employee Real Estate Video Internal 87

The Hoyt Organization

JULY 22, 2024

Here’s why it’s so important that executives are trained in media management. The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Training also teaches execs about body language, tone of voice, and facial expressions.

Media 79

Media Training Ethics Media Training 79

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees.

Communications 88

Communications Case Study Conference Resources 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

And when it comes to broadcast media, contributors often have greater flexibility to work in brand messages or feature products than actual network television employees. Conduct media training early. Because they have their own relationships and contacts, they sometimes end up doing some of the work for us.

Television 120

Television Interviews Engineering Tools 120

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. EXECUTIVE & STAFF TRAINING. We’re glad you asked.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PRSay

AUGUST 31, 2020

The court held that Title VII of the Civil Rights Act of 1964 protects employees from being discriminated against based on their sexual orientation or gender identity. Supreme Court, eventually resulting in its landmark ruling on this past June 15 that LGBTQ workers are protected under federal law.

Communications 87

Communications Media Training System Training 87

PR in High Definition

APRIL 25, 2018

For example, when profiling female staff in external press, don’t just allow male staff to talk about how the company has overcome the gender pay gap – put forward female staff and those from diverse backgrounds to speak with the media. Show off your USPs and the fact you’re ahead of the legislation. Keep an eye out.

Brand 75

Brand Branding Employee Exercises 75

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

Polaris

APRIL 28, 2015

You can read more about key messages in this blog post about the fine art of key messages and in this post about media training essentials. If you’re not a trained copywriter, don’t rewrite the release. It’s a simple, efficient, time-saving way for HR departments to support employee career tracking.”

How To 100

How To Marketing Writing Training 100

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. For example, the way you communicate with the media may (and should!) be very different from the tone of voice you use to address the families of your employees.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Doctor Spin

MARCH 23, 2023

But there’s a simple solution: By appointing fewer leaders and allowing good leaders to lead bigger groups, organisations can streamline decision-making processes, reduce bureaucracy, and promote the growth and development of their most effective employees. At this point, the strategic answer seems to be training. The bad news?

Leadership 52

Leadership Training Employee Media Training 52

Communications Conversations

MAY 28, 2015

Is it a junior-level employee, or a more senior-level professional? Because if we’re talking about a junior-level person, my inclination is always to try to coach these employees up before outsourcing training. Is there someone on your team who could mentor or teach these employees? I think that matters.

Social Media 60

Social Media Media Training Employee 60

Stern + Associates

SEPTEMBER 17, 2024

Attract Top Talent Companies with visible and transparent leadership are more attractive to potential employees, and more likely to retain their talent as well. A Sprout Social survey revealed that 22% of job seekers are positively influenced by an active CEO on social media How to Secure Internal Buy-In for Executive Visibility 1.

How To 62

How To Leadership Media Training International 62

Communications Conversations

AUGUST 21, 2018

It was with the Denver Post , covering a Black Friday “dress rehearsal” for employees at our Aurora, CO store. I also spent a long time identifying the perfect store and manager within my territory, and going through all of the necessary media training with him.

Sports 113

Sports Retail Local Report 113

Sword and the Script

JULY 12, 2016

Just one ill-judged tweet from a key executive of a high-profile brand can bring the whole company into disrepute, or just one negative comment from a disgruntled ex-employee online can cause questions to be asked about how you treat your staff,” according to Simon Wadsworth, founder and director of Igniyte as cited by Communicate Magazine.

Study 60

Study Leadership Crisis Crisis Communications 60

Shift Communications

JANUARY 8, 2016

One of SHIFT’s employee benefits is Volunteer Time Off to better our community. I guess Mommy forgot to media train her own kindergartener! Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations.

Local 60

Local Media Training Education Print 60

PRSay

MAY 23, 2022

This effort included drafting post-verdict remarks by the attorney general, running a full broadcast engagement operation, media training and interview preparation for senior prosecution members, op-ed drafting and ongoing media monitoring and tracking.

Ethics 110

Ethics Public Affairs Television Social Media 110

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

PRSay

APRIL 23, 2018

What extraordinary customers (or employees, donors, patients) have you heard of recently?” That typically bombs. Instead, ask a bunch of open-ended questions such as, “What are you working on? What changes in the marketplace have you seen? Don’t ask them anything that requires news judgement — that doesn’t end well.

How To 141

How To Pitching Course Media Relations 141