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Leading With Ethics During COVID-19

PRSay

In the plan, the Department of Veterans Affairs (VA) opted to implement a system where VA facilities operate as two separate “zones” (Standard and COVID-19) for inpatient care. With more than 350,000 employees, 156 facilities, thousands of outpatient centers of care, they provide care to nearly 9 million veterans nationwide.

Ethics 203
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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Reassure customers, employees, suppliers and other stakeholders.

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The ESG opportunity for public relations 

Stephen Waddington

Companies have carried commitments to meeting broader social responsibilities for many years, acting on them with varying degrees of sincerity. We argue that issues related to ESG have been the domain of public relations and public affairs practitioners for at least 50 years.

Publicity 197
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

We’re professionals by day and activists by night, and the two shall never meet. Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Margaret Ritsch, Ed.D.,

System 190
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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. The work dynamic shifted in an unproductive direction when Nicole went from being a consultant to an employee, and she missed the flexibility she had enjoyed working on her own.

Meeting 110
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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

I had been enjoying my time as a public affairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). As federal government employees, we learned we could provide an evidence file to members of Congress, the Office of the Medical Inspector and the Office of the Inspector General.

Ethics 151
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Exploring the modern corporate communication function

Stephen Waddington

Other often-mentioned responsibilities included employee communication (69%), brand building (69%), executive communication (64%), and community relations (58%). Overall, communication leaders reported higher-quality relationships with marketing and public affairs and lower-quality relationships with finance and information technology (IT).

Corporate 135