article thumbnail

Breaking: Burrelles to close after 130 years; the venerable newspaper clipping service shutters

Sword and the Script

If you enjoyed this post, you might also like: Today, we say goodbye to HARO [PR Tech Sum 53] The post Breaking: Burrelles to close after 130 years; the venerable newspaper clipping service shutters appeared first on Sword and the Script. I have left messages with both companies requesting interviews. I’ll update this post as I learn more.

article thumbnail

3 Ways to Tell Better Stories

PRSay

Is your point that your employees give back to the community? ’ The Kansas City Star had a photographer in the neighborhood, and the next day, my treehouse was on the front page of the newspaper. Is your point that you help your clients solve big business problems? Find a story. Find a story. Find a story. ” Have a point?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Need a Hyper-Short Message? How You Write a 4-Sentence Feature

PRSay

The feature-style story structure draws more readers, gets people to read longer and increases satisfaction with the message and the brand, according to studies by the Poynter Institute, the American Society of Newspaper Editors, the Newspaper Association of America, Reuters Institute and more. Bring it home with next steps.

Writing 97
article thumbnail

How to Effectively Communicate Your Rebrand

Cision

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Take all your properties into account. Conclusion.

article thumbnail

Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. Most influential media for corporate communication in Toronto & Canada Globe & Mail : Canadas national newspaper. The Globe is considered the countrys most authoritative business and news outlet.

Print 100
article thumbnail

Theory: Boomers in PR don’t trust influencers or influencer culture

Communications Conversations

newspapers have shed HALF their newsroom employees since 2008. And, we’re seeing more community and local newspapers close shop every day. Locally, here in Minnesota, we’ve seen a number of community newspapers close just this year. According to Pew , U.S. And, if you’ve read the St.

article thumbnail

4 trends in journalism and what they mean for the PR industry

Communications Conversations

Supporting stat: One-in-five newsroom employees live in New York, Los Angeles or Washington, D.C. With the majority of newspapers now having paywalls (and more trade pubs every day), the reach of that story you just got placed is extremely limited. Newspapers are struggling. ” And, that wouldn’t be wrong.