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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. Online: 6,877,000 Print, Weekday: 2,592,000, Print, Weekend: 1,713,000) National Post : Another national newspaper, it is considered to be more political (conservative) than the Globe & Mail.

Print 100
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Data-Driven PR Campaign Planning: Part 1

Onclusive

You should consider all members of your target audience, such as your customers, prospects and the people who influence them, media and perhaps even employees. Knowing your key audiences, their pain and passion points, what they need and how you can add value is essential for your strategic campaign planning. What do they care about?

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Brand Visibility: What It Is and How to Increase It

Prowly

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Track mentions in blogs, forums, print, and broadcast media. With so much of the world being digital, it's only natural to forget about print, TV and radio.

Brand 104
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Your Earned Media Measurement Strategy Checklist

Cision

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. Others divide the marketing tasks among various employees, but they work together for the integrated benefit of all and share in disseminating analytics and data.

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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. Director of Communications, Enterprise Real Estate Company (>1000 employees).

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”.

Employee 154
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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167