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Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.
The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. Combating False, Harmful Reviews and Protecting Your Reputation. Monitor your online reputation. Encourage positive reviews.
When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. This “reputation capital” provides a buffer during difficult times. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation.
. “With Onclusive, we have been able to show progress in gaining share of voice relative to our competitors, identify new media outlets and reporters, and develop a better understanding of what works and what is less effective” ~G2 Crowd reviews, two time Onclusive Client, mid market Financial Services Company (51-1000 employees).
But in the real world, such admissions may make the hacked party vulnerable to litigation or further reputation harm. The best privacy crisis is the one that doesn’t happen, of course. Convey a “commonsense” digital communications policy to employees. Have a digital media policy.
For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default.
As I’m not a super huge player in #FollowFriday, we’ve decided to start a new Friday hashtag for content-creating rockstars in the fields of crisis, issues and reputation management. Social Media Privacy: Should Bosses Be Allowed to Friend Employees? Via @PatrickMeier. Via @SpinSucks.
All this is done to protect the brand’s reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. Without the facts, you can’t rectify the situation or begin to undo the damage to your reputation.
AI policies should help your employees use AI tools ethically and securely, consistent with your organization’s values If your organization uses an internet-based AI tool such as ChatGPT, then data shared will become part of the tool’s training and available to other users. The company has banned its employees from using generative AI tools.
Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Enlist employees. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. , Exercise regularly.
But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employeeprivacy in the workplace. In the U.S.,
As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.
Over the years I’ve had the privilege of engaging with a number of major tech bosses to get their views on reputation, but one insight that came through strongly in my conversations was that “when it comes to reputation, a fish rots from the head.”. But managing a company or brand’s reputation is rarely simple.
Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. A strategic response helps minimize reputational damage while demonstrating commitment to improvement.
Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats. One bad moment can lay waste to a brand reputation.
Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.
Is there a need to build or improve reputation? Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.
These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.
The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. But the storytelling should go beyond the founders and employees. government when it refused to unlock the San Bernadino shooter’s iPhone.
Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! All employees and all customers are advocates of some kind, whether good or bad. The build-up of mistrust.
No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. But how many are also monitoring what their own employees, franchisees, and managers are posting? When in doubt, place the privacy of your customer s first.
But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Our notions of privacy and confidentiality will be challenged. The motion was “You don’t need compliance rules when your employees have social media.”
PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.
I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. Make sure your employees don’t shoot you in the foot. Businesses also need to implement social media policies for all employees. –John.
There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. Log into your account and head to the settings and privacy section. Here’s how to build a profile. LinkedIn is a good start point.
All this is done to protect the brands reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their companys reputation. Without the facts, you cant rectify the situation or begin to undo the damage to your reputation.
Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. Make securing patient data a priority. Consider cost transparency for patients.
Heightened customer reputation, improvements to retain customers, reorganizations.”. Adherence to privacy regulations.”. More virtual events, remote employees require different channels of internal communications.”. Blended media. Everything from PR, social, and owned content are starting to bled together into one job.”.
He frowned as we upped the count to likely north of 50, when considering the camera-phone-bearing customers and employees. Any misstep could turn into an online reputation issue within moments. Now, don’t get me wrong, I’m not anti-technology or a privacy zealot. Can your reputation withstand increased surveillance?
As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. Expose them.
Trust and Transparency In today’s hyper-connected world, a brand’s reputation is fragile. Tech Savviness Understanding cyber threats, data privacy laws, and incident response protocols are essential. One data breach, splashed across news feeds and social media can shatter that image for years.
These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Make sure your efforts to be transparent don’t violate (COMPANY)’s privacy, confidentiality, and legal guidelines for external commercial speech.
Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. When enterprise-grade security is baked in, so are confidentiality and privacy. Scale is a strange thing, isn’t it.
Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. When enterprise-grade security is baked in, so are confidentiality and privacy. Scale is a strange thing, isn’t it.
An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Most companies have an employment agreement or handbook which offers guidance on employee conduct.
Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. Tell us about it. Lily Li: Sure. Dave Oates: Yeah.
On the other hand, in the workplace, GenZ employees have bought into the AI hype. Aside from this limitation, there have also been concerns around the ethical implications, including privacy, bias in training data and lack of human interaction. In B2B, the sales process often starts with Google!
Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. We have 130,000 employees. It starts with consistency.
After learning that a fellow employee was fired for lying on his application, Geffen sorted every piece of mail coming into William Morris. Here’s a sample of what recruiters most commonly find on social media that knocks a prospective employee out of contention: Provocative or inappropriate photographs or information. –John.
At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. For example: Yellowpages has contact information and sometimes individual employees.
Fellow Hoffman employees Nicolas Vavuris, Sarah Collins, Caitlin Kruell and Mikaela Farasyn. Some China-based companies don’t value privacy and security — we are focused on changing this stigma. To find out more about our privacy rules, please read more here: [link]”. In some cases, the employees were fired. Scenario #4.
Professor Sucher argues that, had Muilenberg framed the accidents more broadly by acknowledging uncertainty and pledging to investigate a possible connection between the two crashes, he might have limited the damage to Boeing’s reputation. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax.
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