The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100

Melissa Agnes

FEBRUARY 21, 2014

. “Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” We apologize to our customers of Kermit, West Virginia, and those in our system who have been let down by this situation.” ” [ source ].

Crisis 244

Crisis Case Study YouTube Reputation 244

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. It is a challenge to cut through all the noise, which is why it’s important to provide access to reputable news sources and be available to field questions as they arise. Garland Stansell, APR, PRSA’s 2020 chair.

Communications 212

Communications Employee Crisis Policies 212

PRSay

JUNE 23, 2021

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Enlist employees.

Crisis 146

Crisis Insurance Insurance Exercises 146

ImPRessions - Crenshaw Communications

MAY 31, 2024

We should advise businesses on the systems and processes needed to monitor and detect misinformation. If criticism doesn’t come, you’ve only lost the time invested to protect your reputation. Understand the power of first-person storytelling by employees on social platforms like TikTok and Instagram.

Trends 203

Trends How To Ethics Reputation 203

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver.

Corporate 98

Corporate Reputation Telecommunications Study 98

Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Empower your employees and advocates with information and let them know when to escalate to others. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Melissa Agnes

AUGUST 13, 2014

Doing so will only hurt your organization’s reputation. Presuming that they’re idiots because they disagree or oppose your organization is not the mindset that will help you overcome a crisis with your reputation in tact. Next, e-mail the link to all of your employees. They’re on Twitter!

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Melissa Agnes

MARCH 10, 2014

Identify a crisi team, have a trained spokesperson, establish a notification & monitoring system #NYUPRSM — Emma Mundy (@emma_mundy) March 6, 2014. They manage the intangibles like reputation and trust. It is a process,not a one-time show to minimize damage to reputation during crises. A3 Know ur Stakeholders.

Twitter 212

Twitter Crisis Communications Crisis System 212

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. It’s important to clean up your organization’s reputation now, before moving into Web3. Bringing Your Reputation Forward.

Reputation 78

Reputation Web System Data 78

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. Reputation management is crucial. Greg Galant , CEO, Muck Rack .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Melissa Agnes

MARCH 20, 2014

One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. Q: What did you do to regain control of the crisis and prevent it from hurting your organization’s reputation for the long-term?

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. The conversation around the Black Lives Matter movement and systemic racism created even more questions. So what do the rapid changes of 2020 mean for your organization?

System 158

System Community Social Media Employee 158

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? How Real is your Reputation? This means your reputation will fall as flat as the flat-Earth notion; you won’t hold credibility.

Reputation 78

Reputation Government Film Viral 78

PRSay

JUNE 14, 2024

It requires a continuous commitment to addressing systemic inequalities and fostering an inclusive environment where everyone can thrive. Leading with DEI initiatives showcases a brand’s commitment to social responsibility, enhancing its reputation and credibility. Enhance employee engagement. Drive innovation and growth.

Community 145

Community Employee Groups System 145

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? We are currently [working on restoring our systems / working with the authorities]. Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173

Reddit Software B2B Technology 173

Reputation Us

JULY 29, 2019

There’s an irony in having a reputation management firm address the cyber security trend, “Zero Trust.” Instead the company must verify anything and everything trying to connect to its systems before granting access. The strategy around Zero Trust boils down to don’t trust anyone.”

Reputation 68

Reputation Enterprise Education Employee 68

Onclusive

JUNE 15, 2022

Developing stakeholder trust Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. We invest a lot in earned media because this is precisely how you build trust and corporate reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar 4.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. A key benefit of PR as part of the marketing mix is building long-term relationships with these stakeholders based on trust and reputation, when marketers typically lack control over how their brands are perceived.

Marketing 195

Marketing Measurement Advertising Advertising 195

Cision

DECEMBER 20, 2017

It’s harder to imagine making exciting content about flooring, or quality management systems or ball bearings. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around.

Industry 222

Industry How To Insurance Insurance 222

Melissa Agnes

SEPTEMBER 16, 2014

But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. Whether you have employees, coaches, student-athletes, or anyone that represents your brand, it’s a good idea to give them some basic training on how to use social media responsibly. But, are they a crisis? Not necessarily.

Social Media 239

Social Media Crisis Training Media 239

Cision

OCTOBER 15, 2015

Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges. They are the early warning detection system for your business. Your brand’s success depends on your employees’ hard work. Scott Stratten.

Social Media 120

Social Media Media Employee Reputation 120

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

Employee 97

Employee Pinterest Resources System 97

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 79

Automotive Policies Employee Corporate 79

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

A rebranding can be part of a smart strategy for moving past a reputation crisis. No rebranding can rebuild a reputation if the would isn’t disinfected and treated. To hasten the end of a reputation crisis. The low-cost airline Valujet became AirTran after a fatal crash that was found to be the result of negligence.

Crisis 136

Crisis Airlines Reputation Internal 136

Reputation Us

APRIL 22, 2020

Yes, it’s a new term we created to uniquely describe the public relations industry that combines reputation management and public relations together. At ReputationUs , we’ve decided to adopt this tongue-tripping term as an essential element to relationship enhancement and reputation management. Power of the People.

Publicity 97

Publicity Reputation Internal International 97

Waxing UnLyrical

FEBRUARY 19, 2014

Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? But their rights are quite limited, and both employers and employees need to know where to draw the line to respect each other’s privacy rights to know certain things, and keep others private.

Social Media 102

Social Media Privacy Media Training 102

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

Another recent example – the 2014 hack of the email system at Sony Pictures Entertainment – was a grim lesson to companies all over the world. But in the real world, such admissions may make the hacked party vulnerable to litigation or further reputation harm. Have a digital media policy.

Privacy 120

Privacy Crisis Policies How To 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. firm to defend themselves.”

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Reputation Us

AUGUST 31, 2020

ReputationU offers classes on how to address reputation protection and crisis response at every level of an organization. The courses range from the executive level to entry-level employees, as well as students interested in pursuing a career in reputation management. For more information, visit [link].

Education 78

Education Reputation Employee System 78

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PRSay

DECEMBER 2, 2020

According to reports, an automated flight-control system had sent the airplanes into nosedives. On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again. And frankly, that will speak more than any reputational campaign we can undertake. And that doesn’t mean just one flight.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. The Digital Etiquette Imperative. Better yet, adopt a “digital etiquette.”.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 189

Writing Communications Marketing B2B 189

Sword and the Script

JANUARY 9, 2024

A new Gartner report suggests a better corporate intranet can help engage and retain employees. The rating is “the internationally recognized standard for Information Security Management Systems (ISMS), ensuring that organizations implement rigorous security controls to protect sensitive data.” Employee engagement. Mark was 68.

Brand 145

Brand Branding Reddit Pitching 145