Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. Examples include: internal memos, team updates, newsletters and announcements, employee engagement initiatives, email communication, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To Internal 104

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. It’s a red flag.

Corporate 156

Corporate Reputation Employee Policies 156

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. You can register here. In collaboration with Digimind.

Reputation 195

Reputation Automotive How To Brand 195

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. Is there a need to build or improve reputation? Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

MAY 25, 2021

But fewer employees and layers of management mean more opportunities to move up, and to try new things that just wouldn’t be possible at a larger agency. They also allow someone new to the industry to make their name and reputation quickly.

Agency 361

Agency Mobile Meeting Sports 361

Melissa Agnes

MARCH 5, 2014

False online reviews have become problematic for many businesses today, whether made by unhappy customers, disgruntled former employees or competitors. All too often, we have seen dishonest companies damage their competitors’ reputations online by making (or hiring someone to make) a series of false statements on review-based websites.

How To 219

How To Reputation Engineering Advertising 219

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

They shouldn’t be vaguely defined as in “increased visibility” or “enhanced reputation” because those are too broad. The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products.

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. Plus, in today’s employment market, B2B companies are always fighting for tech talent.

B2B 334

B2B Company Case Study Conference 334

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily and Forbes, among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?

Reputation 100

Reputation Construction Writing Communications 100

Agility PR Solutions

SEPTEMBER 10, 2018

When you see a new post on your company’s social media page, can you tell which of your employees was responsible for writing it? After all, as long as the message reaches your target audience and doesn’t harm your brand’s reputation, you can feel confident no damage was […]. On the surface, this doesn’t seem important.

Employee 79

Employee How To Brand Branding 79

Cision

MAY 31, 2017

Boast a Star Reputation, Not a Marred One. A World Economic Forum study shows that more than 25 percent of a company’s market value is tied to its reputation. Unfortunately, brands often assume their reputations speak for themselves (or that their credibility will be established organically).

Consumer 243

Consumer Brand Branding How To 243

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. I see large close-ups of employees and leaders. Your EMPLOYEES are your brand. Promote them.

Storytelling 165

Storytelling Web Case Study Brand 165

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. It’s important to clean up your organization’s reputation now, before moving into Web3. Bringing Your Reputation Forward.

Reputation 78

Reputation Web System Data 78

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. To be sure, we have to be as persuasive as possible, but we should write with the assumption that we don’t always know who is going to be reading. It certainly does reputationally. Voice your concerns — often.

Communications 158

Communications Ethics Leadership Reputation 158

PRSay

JULY 23, 2024

AI policies should help your employees use AI tools ethically and securely, consistent with your organization’s values If your organization uses an internet-based AI tool such as ChatGPT, then data shared will become part of the tool’s training and available to other users. The company has banned its employees from using generative AI tools.

Policies 178

Policies Ethics Privacy Training 178

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 10) “Write and create content for internal and external audiences about my company.”. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 12) “Write for businesses.”.

Employee 154

Employee Print Writing Survey 154

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? How Real is your Reputation? This means your reputation will fall as flat as the flat-Earth notion; you won’t hold credibility. Your customers?

Reputation 78

Reputation Government Film Viral 78

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. REPUTATION: BY THE NUMBERS. o 77.5 – Treat employees respectfully. o 77.5 – Treat employees respectfully.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Melissa Agnes

MARCH 10, 2014

They manage the intangibles like reputation and trust. A5 So they come to you and ask for the truth before writing their own “truth” #NYUPRSM — PRisthenewPR (@johnny_mk1) March 6, 2014. It is a process,not a one-time show to minimize damage to reputation during crises. A4:PR is important in crisis management.

Twitter 212

Twitter Crisis Communications Crisis System 212

PRSay

SEPTEMBER 10, 2020

But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients.

Ethics 137

Ethics Policies Guidelines Employee 137

PRSay

MARCH 9, 2017

As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Thirdly, spend time on a clear sunny day writing the bones of the news releases you will need. Since 1994 he has specialized in writing crisis communications plans and media training.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin’s News section shares recent announcements, expert insights and employee perspectives.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Sword and the Script

APRIL 14, 2020

And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. How thought leadership impacts sales If the effects of thought leadership on trust and reputation are interesting, then sales statistics are even more impressive. Distribution is a skill onto itself.

Leadership 206

Leadership B2B Marketing Study 206

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. REPUTATION: BY THE NUMBERS. 77.5 – Treat employees respectfully.

Reputation 60

Reputation Study Consumer Banking 60

Cision

OCTOBER 13, 2015

Social media listening brings myriad opportunities to your brand – from generating leads and extending your reach to connecting with your audience and improving brand reputation. When customers have a poor experience with your business, very few of them take the time to write or send a complaint your way.

Social Media 120

Social Media Media Employee Reputation 120

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. The post Want To Work In Tech PR?

B2B 159

B2B Apparel Product Launch Agency 159

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post.

Survey 179

Survey Software B2B Pitching 179

Cision

OCTOBER 15, 2015

Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges. Social media has sped up the way we communicate, including how we write. Your brand’s success depends on your employees’ hard work. Scott Stratten.

Social Media 120

Social Media Media Employee Reputation 120

Melissa Agnes

APRIL 30, 2015

Bud Light’s #UpForWhatever campaign lead them to make the brilliant decision to write “The perfect beer for removing ‘no’ from your vocabulary for the night. Think of it as a one-two punch that can save your organization’s reputation from avoidable negative impact. Do you see something wrong here?

How To 183

How To Marketing Crisis Crisis Management 183