ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. ” This applies to the media who cover business, whether they’re on the SMB beat or not. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Communications Conversations

OCTOBER 29, 2019

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. Here were five big lessons I heard: #1 – Your employee audience may wind up being your biggest audience. As I moderated, and listened, a number of common themes emerged. 5: You CAN do this yourself.

Corporate 104

Corporate SMB Banking Employee 104

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

Contently - Strategy

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” We love email,” GE’s Chief Storyteller told us. “It Educational Courses Are Lead Gen Machines.

B2B 143

B2B Trends Video Course 143

Contently - Strategy

OCTOBER 15, 2021

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” We love email,” GE’s Chief Storyteller told us. “It Educational Courses Are Lead Gen Machines.

B2B 74

B2B Content Marketing Trends Marketing 74