Ishmael's Corner

DECEMBER 2, 2014

Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives? While the media pummeled the poor guy for nerves of gel, I wondered who the Einstein was who determined that out of 200,000+ GM employees, Mr. Wilde should play to a national TV audience.

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Storytelling Chemicals Infographics Agency 157

NewsWhip

NOVEMBER 20, 2024

Your employees care the most about workforce issues because they live it everyday. Start with your employees, communicate with them, be clear about your values, and go from there.” As Zach puts it: “There’s a built-in lose-lose situation; you’re always going to upset someone. So what do you do?

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Data Storytelling Policies Employee 78

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Targeted Messaging and Storytelling One of the cornerstones of effective PR is targeted messaging and storytelling.

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Corporate Reputation Strategy Storytelling 78

Ishmael's Corner

SEPTEMBER 23, 2014

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. They bring realness to the storytelling. I am an unabashed fan of the anecdote.

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Storytelling Communications Employee Engineering 137

5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. Instagram prioritizes visual storytelling through both feed posts and Stories. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach.

Social Media 109

Social Media Brand Branding Crisis Management 109

Sword and the Script

JANUARY 25, 2020

Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. Uniting idea with emotion.

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Storytelling Examples B2B Chemicals 124

Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Take that photo of a customer smiling over the company’s product/service or that video of employees raising money for a worthy cause, publish on Facebook and voila! I think we can agree that this is not brand storytelling at its best.

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Airlines Storytelling Facebook Travel 136

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Multimedia Development & Visual Storytelling.

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Media Training Crisis Communications Conference Corporate 397

5W PR

MARCH 29, 2025

Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment. Success requires integrating sustainability across all touchpoints while maintaining authentic connections with guests, employees and stakeholders.

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Energy Education Employee Training 78

PRSay

NOVEMBER 15, 2023

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

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Employee Internal International Storytelling 128

Ishmael's Corner

APRIL 12, 2020

The Art Of Storytelling In Business Communications And Public Relations. 7, 1982 in a memo to his employees. The post Translating Ogilvy’s 10 Writing Tips for 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Writing Storytelling Employee Communications 218

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

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Storytelling Communications Survey Case Study 135

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. As storytellers, we’re taught to show, not tell. There may be evidence to support them, which always helps. But, they’re not unique. They’re not even very different.

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How To Transportation Software Employee 310

5W PR

JANUARY 26, 2025

Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts. Microsoft activates their workforce through employee resource groups, volunteer programs, and matching donations.

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Strategy Brand Branding Employee 78

5W PR

NOVEMBER 21, 2024

They range from storytelling and engagement to partnerships, events and feedback. Strategic storytelling involves creating compelling narratives. Employee advocacy can help in generating brand ambassadors. Engaged and passionate employees serving as powerful brand ambassadors.

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Brand Branding Storytelling Employee 78

Onclusive

JANUARY 26, 2022

. “With Onclusive, we have been able to show progress in gaining share of voice relative to our competitors, identify new media outlets and reporters, and develop a better understanding of what works and what is less effective” ~G2 Crowd reviews, two time Onclusive Client, mid market Financial Services Company (51-1000 employees).

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Pitching Data Privacy Writing 370

Stephen Waddington

MARCH 17, 2021

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. I’d been the company’s first ever communications lead for equality, diversity and inclusion.

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Storytelling Local Case Study Television 147

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Consider a weekly or monthly spotlight on key employees on your page. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Brag about that media coverage.

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Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling.

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Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products. Test it with research.

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Strategy How To Resources Employee 265

PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo.

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Case Study Writing Training Engineering 193

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

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Measurement Data-Driven PR Survey Storytelling 231

Bianchi Biz Blog

JUNE 12, 2023

Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling. The possibilities are endless.

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Employee Automotive Storytelling International 77

PRSay

DECEMBER 3, 2024

Is your point that your employees give back to the community? When to tell stories The late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a point, find a story.” Is your point that you help your clients solve big business problems? Find a story. Find a story. Find a story.

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Case Study Interviews Newspapers Employee 148

ImPRessions - Crenshaw Communications

MAY 31, 2024

Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. Understand the power of first-person storytelling by employees on social platforms like TikTok and Instagram. There are other steps that smart communicators can take as well.

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Trends How To Ethics Reputation 203

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

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Healthcare Storytelling Marketing Social Media 82

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology. We recently prognosticated about PR trends , and one of the most important involves visual storytelling. Keep up with trends and use them to your advantage.

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Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. Other warning signs may come in the form of repeated questions about a troubling issue from employees, business partners, or other stakeholders. Muddling the message. We see this too often in technology PR.

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How To Interviews Measurement Storytelling 257

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

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Publicity Government Crisis Employee 199

Onclusive

OCTOBER 3, 2017

Companies often push uphill with their own finite resources to build brand awareness when they could be inspiring an army of community advocates, influencers, employees and customers to authentically participate in creating awareness at scale. Duncan Alney, CEO, Firebelly Marketing. That’s participation marketing.”.

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Brand Branding eBook Leadership 246

Ishmael's Corner

MAY 18, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post How to Become a People Manager appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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How To Storytelling Training Communications 186

Cision

OCTOBER 8, 2015

Investing in training employees pays big dividends. When employees understand why it’s beneficial to engage in social media and how to do it effectively, the results are strong and measurable. Using specialized social media listening techniques, the brand can measure business impact from employee engagement. Employee Advocacy.

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Social Media Brand Branding Airlines 120

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

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Training Media Training Crisis Communications Reputation 370

PRSay

FEBRUARY 25, 2025

We come from a legacy of storytellers, of truth-tellers. So I tell [colleagues]: Educate yourself, talk to your Black employees, take courses, read. Right now, our stories matter, our voices matter and we have to be confident, Lowe said. There are efforts to minimize or even erase our history, right?

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Communications Course Storytelling Journalism 97

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. How are its employees treated? There are a few things that PR-driven storytelling does that will never be mechanized or automated. What does it value?

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Marketing Creativity Storytelling Privacy 173

Barokas

SEPTEMBER 11, 2017

Barokas PR employees and clients alike look to Denver Startup Week as a place to learn, grow and above all, be inspired. This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. Maybe get free donuts?

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Storytelling Data Local Leadership 74

Ishmael's Corner

AUGUST 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders.

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Storytelling Guidelines Leadership Employee 60