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In my workshops, communicators virtually always make their messages shorter when they apply the feature structure. Like this: Learn to avoid the top reasons employees leave at this webinar. The inverted pyramid, on the other hand, does not work well with readers, according to the researchers. Heres how to write a four-sentence feature.
If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Save $100 with coupon code PRSA22.
There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.
By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis). She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country.
Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.
We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. or “Can you tell me about an employee who has made a difference to your customers?”.
Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.
What extraordinary customers (or employees, donors, patients) have you heard of recently?” Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch” That typically bombs. Instead, ask a bunch of open-ended questions such as, “What are you working on?
Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Guest Post by Kristin Piombino.
Are you aiming to enhance brand visibility, share industry insights, or empower employee development? Provide Training and Support: Even seasoned professionals may benefit from training in public speaking, presentation design and storytelling. Understanding your goals will shape the structure and focus of your program.
It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.
Informed by cutting-edge leadership research, a passion for storytelling, and her own experiences as a global citizen who has lived in four countries, she focuses directly on the lived workplace experience of women of color as the lens through which DEI should be approached. Praise for “Inclusion on Purpose”. “By
Finding Meaning in Work to Reclaim Stolen Focus In “Stolen Focus,” Hari, a gifted storyteller, describes his journey around the world, interviewing leading experts on attention and focus – and the surprising explanations he discovered. “I Attention is deeply connected to meaning. The post Your Attention Is Your Superpower.
A transformative strategist, engaging speaker, storyteller and widely published author, Rawi offers advice on how to strengthen cultures and build a more sustainable, equitable future. Interested in a Virtual or In-person Engagement? Interested in a Virtual or In-person Engagement? Contact us to learn how our clients can help.
Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Are you keeping up with the times?
PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Services are custom based on each organization’s needs, but may include: Onsite workshops and consulting. Storytelling with the Cognitive Content Hub™. Offsite company retreats.
A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. She urged encouraged students to hone skills in creativity, storytelling and pitching. We ran a session for for PR students at Newcastle University last week on getting hired and getting ahead.
It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.
This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” which is what all fiction books do, right? Here, here!
AMI also facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25% to attract better clients and employees and, best of all, exceed the agency owner’s life/financial goals. So that’s how we approach storytelling in our work as well.
A dynamic storyteller , Charo shares case studies and deep insights into what we must consider when making decisions around new technologies so we can extract the many benefits offered by scientific breakthroughs without harming society. The post Women in Tech: Closing the Gap, One Byte at a Time appeared first on Stern Strategy Group.
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