article thumbnail

Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

article thumbnail

Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

Stakeholder Engagement and Trust Building Strong stakeholder relationships act as an early warning system for emerging issues. CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously.

Ethics 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.

Branding 333
article thumbnail

Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

Businesses talk a good game about “relationships” with customers and spend big bucks on systems to manage those relationships, but two-way communication is a crucial building block of relationships. Internal comms and town halls – the economics of B2B tech are tough right now which raised the bar for internal and employee communications.

article thumbnail

4 Building Blocks for Social Selling Systems on Social Media

Cision

Today, brands must implement social listening to manage a successful social selling system. Employees must be able to communicate their findings externally and internally. Twitter sees twice as many tweets in a month than there are people in the world, but only 9 percent of tweets directed at companies contain the @ mention.

System 120
article thumbnail

The Return to the Statement Era: Knowing When to Speak Out

PRSay

Before speaking out, consider how the policy change or initiative impacts your stakeholders, which may include your employees, clients, customers, grantees or the broader community. No organization can tackle systemic issues alone. A significant government initiative may disproportionately impact the communities you serve or represent.

Policies 152
article thumbnail

How PR Drives Sustainable Practices at Ski Resorts: An Executive’s Perspective

5W PR

Their gravity-fed snowmaking system reduces water and energy use by 30% compared to traditional methods. Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment.

Energy 78