article thumbnail

How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.

Brand 333
article thumbnail

Optimizing success: 5 tips to creating an effective performance management system

Agility PR Solutions

Performance is the most important individual metric for any employee, and its significance scales with the rest of the enterprise.

System 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Building Blocks for Social Selling Systems on Social Media

Cision

Today, brands must implement social listening to manage a successful social selling system. Employees must be able to communicate their findings externally and internally. Twitter sees twice as many tweets in a month than there are people in the world, but only 9 percent of tweets directed at companies contain the @ mention.

System 120
article thumbnail

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. It’s a red flag.

Corporate 272
article thumbnail

Why Now Is the Time to Eliminate Jargon and Buzzwords

PRSay

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Employees have never liked corporate-speak, of course. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. Sharpen the focus.

Employee 196
article thumbnail

Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Empower Your Employees and Advocates. Whether you like it or not, in times of crisis, people will reach out to your employees, influencers, and advocates. Are you covered on weekends and off hours?

article thumbnail

Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.