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How to Effectively Communicate Your Rebrand

Cision

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Some rebrands are born out of backlash. Conclusion.

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Want More Fans? See 3 Brands’ Secrets

Cision

Unless you know someone who’s worked at Starbucks or get super chatty with your local barista, you probably don’t know how much Starbucks employees love its workplace or company culture. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

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4 Important Years in Copyright Law History

Cision

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. Example: For those in the automobile, gaming or telecommunication industries, take note. At first glance, that number doesn’t impress.

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Corporate affairs shifts from reputation management to strategic growth driver

Wadds Inc.

Organisations are less inclined to speak out externally because of political and societal polarisation and prioritise internal, employee concerns. Internal change management and employee engagement have become top priorities for corporate affairs, especially in supporting business transformation.

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Data: More Than a Four Letter Word

5W PR

On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. In its earlier days, Facebook shared a lot of data with its employees and held an employee hackathon.

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How to Effectively Communicate Your Rebrand

Beyond PR

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Some rebrands are born out of backlash. Conclusion.

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Top nine PR crises so far for 2019

Prohibition

The Chinese telecommunications company has often been criticised for not practising transparency. The company faced backlash when singer, SZA blasted on social media about her experience at a Sephora store in Calabasas, California where she was followed by security after an employee accused her of shoplifting.

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