Business Wire

FEBRUARY 2, 2018

Once your news release has crossed the wire, launch your FB Live and invite page members, internal employees, external partners, reporters, customers and prospects to tune in as you discuss the value of your update with product owners and customers implementing the tool. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

5W PR

MARCH 18, 2020

For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. The Centers for Disease Control and Prevention is recommending that large events and gatherings of 50 or more people, scheduled within the next eight weeks, be canceled or postponed.

Trade Shows 88

Trade Shows How To Policies Travel 88

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Most companies have multiple audiences, from stakeholders like partners and investors, to employees and customers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Landis PR

NOVEMBER 15, 2021

If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many. Start small and pick a few channels to nurture. Do not let creating content become a chore.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Communications Conversations

DECEMBER 13, 2018

Less reliance on tactics like trade show marketing and staffing – and more experimentation with virtual reality, AR and other more experiential marketing.

Communications 106

Communications Newspapers Trade Shows Sports 106

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Look for industry conferences, trade shows and associations. This impacts client retention or job security nicely – whoot! ).

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More virtual events, remote employees require different channels of internal communications.”. Semi-controlled chaos.

Communications 149

Communications Crisis Internal International 149

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

OCTOBER 9, 2017

A few weeks ago, notable consultant, Jen McClure and JEM Consulting announced findings from its 2017 State of Employee Advocacy Survey. Some of the results were surprising , including these two: There has been more than 25% growth in employee advocacy program adoption and more than 30% growth in social selling in the past year.

Social Media 60

Social Media Employee Trade Shows Media 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Yes, it takes time and energy, but for many entrepreneurs, it gives voice to the very trends and observations they’re articulating one-on-one to partners, investors and employees.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Or, on the B2B side, what about giving customers the chance to tour your manufacturing facility from a trade show floor 1,000 miles away?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Solo PR Pro

JUNE 8, 2021

Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. She calls this period her first taste of entrepreneurship, and it wasn’t long before she connected with and began contracting for a solo PR colleague.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. Five-hundred-plus employees worked to put the hospital together. On the communications function: One of my goals was to facilitate communications with our employees who are not here.

Crisis 88

Crisis Employee Trade Shows Local 88

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. Full campaigns that feature email signatures of employees who no longer work for your company. Nurture streams that hinge on outdated enrollment criteria. Internal workflows that haven’t sent a notification since that last website redo.

How To 113

How To Trends Trade Shows Data 113

Sword and the Script

SEPTEMBER 4, 2018

The leaders lock themselves in closed-door meetings day after day and only surface for employee or customer interactions that are structured and sterile. When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show.

Industry 76

Industry Marketing Trade Shows Leadership 76

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. 7) How B2B Marketing Can Get More out of Trade Shows. Some of the newer and smaller startups that had been blogging for a while ran circles around us. A half year later my employer was acquired. The 7 Worst-Performing Blog Posts in 2017.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Shift Communications

APRIL 1, 2015

However, most of our employees have to do influencer research while seated at desks, in offices. SHIFT has always been an innovator in social media, digital influence, and data-driven public relations. While we all enjoy a collegial, collaborative environment, there’s no substitute for getting actual face time with influencers.

Trade Shows 60

Trade Shows Technology Mobile Google 60

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. We'll be relied upon to help guide the flow of the text being used and when the chatbots should pass the conversation over to human employees.”. It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. You can also write a press release about rebranding, new products/services, or onboarding a new employee. Consider the next six months, too. Maybe you want to announce a business merger or acquisition instead.

Writing 96

Writing How To Media Guidelines 96

Communications Conversations

MARCH 3, 2015

Heck, it’s already happening in very niche spots ( check out what the folks at space150 and Victory Motorcycles did with VR at a recent trade show –pretty effing cool, and the only way I’d EVER ride a motorcycle!). And, we largely go back to employees within organizations developing good, quality content.

Technology 60

Technology Content Marketing Social Media Facebook 60

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? It’s allowed General Mills to showcase a variety of employees in a variety of roles across the company, each with their own unique voice. Let’s call her ‘Tina.’

Blogging 48

Blogging Employee Corporate Google 48

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. Read on to see how Ellie has helped to build marketing programs from startup to scale-up.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more.

SEO 52

SEO Engineering Web Trade Shows 52

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves. Prospect: No, we don’t have anything like that. Us: OK, no problem. One woman was being mentored by the CEO himself.

Handbook 36

Handbook Trade Shows Employee Nonprofit 36

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Boost Content at an Upcoming Event - Print physical copies of your content and give them out to VIPs who attend an upcoming speech by the author or share them at your trade show booth.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. Do know that you don’t always need a Big Idea. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

Contently - Strategy

SEPTEMBER 10, 2020

Well first, I think it’s great to see brands taking a stand because, as an organization, if you have certain values and beliefs, you should not only hold your employees up to those standards, but you should also hold companies that you partner with to those same standards. We can’t do trade shows, can’t do in person events.

Brand 102

Brand Branding Marketing Facebook 102

Landis PR

JANUARY 3, 2022

Second, internal communications and communicating with employees will be central to the success of every organization. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Kind communication.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. It turns out that the high demand for professionals to talk about a certain subject, in multiple sessions, opened doors for middle management employees to speak on behalf of the company.

Marketing 198

Marketing Employee Content Marketing Media Training 198