Deirdre Breakenridge

JANUARY 6, 2020

If you want to learn more about Wei, you can follow him on Twitter at @weicai_. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Here is Wei’s winning video. Let’s congratulate and support Wei by sharing his video on social media!

Video 352

Video Journalism Education Resources 352

Sword and the Script

SEPTEMBER 3, 2024

We then conducted six experiments, where we showed Instagram and Twitter users various online influencers’ social media posts. Internal comms and town halls – the economics of B2B tech are tough right now which raised the bar for internal and employee communications. How was the research conducted? “We

Social Media 165

Social Media Study B2B Media 165

Cision

OCTOBER 17, 2015

Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. Check out these three examples to see how you can take the conversations your employees have on social and turn them into something beneficial for your brand.

Employee 120

Employee Brand Branding Social Media 120

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

Training 120

Training Employee Social Media Company 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity.

Construction 385

Construction Social Media Crisis Reputation 385

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. They may include your company’s handle, but 31% of company mentions on Twitter don’t.”

How To 198

How To Instagram Social Media LinkedIn 198

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Melissa Agnes

MARCH 7, 2014

It’s also true that Twitter (and other social media platforms) need to be a part of your crisis communications strategy. We saw the extent of this in a recent train derailment when a lady tweeted a picture of her overturned cart before she dialled 911 for help.

Crisis Communications 249

Crisis Communications Crisis Training LinkedIn 249

Cision

JUNE 16, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Name change in copyright – bottom of page.

Communications 250

Communications How To Telecommunications Employee 250

Communications Conversations

APRIL 17, 2020

Steak Umms takes a (big) stand on Twitter. But, the brand’s decision to use its Twitter account as a voice of reason in a sea of disinformation during the oubreak was a bold one. Coke devotes its Twitter feed to help the needy. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Very honest.

Social Media 198

Social Media Branding Brand Employee 198

ImPRessions - Crenshaw Communications

APRIL 7, 2021

Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. New employees who went through a structured onboarding program were 58% more likely to be with the organization after three years. — What are some ways you have onboarded new employees virtually?

How To 218

How To Employee Meeting Training 218

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Employee Financial 78

Deirdre Breakenridge

FEBRUARY 26, 2018

Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships. By involving your employees, those who become your internal brand ambassadors , you show the human side of your brand.

Brand 256

Brand Branding Social Media Employee 256

Ronn Torossian

OCTOBER 9, 2021

Companies like Twitter and Spotify have hinted that employees will have the option of […]. However, the idea behind a lot of trendy workplaces is that when people interact, they innovate. What happens to that idea when people shift towards working from home? The post Busch Redefines Remote Work appeared first on.

Employee 195

Employee Twitter Company Agency 195

5W PR

FEBRUARY 11, 2025

An MIT study found that false news spreads six times faster than accurate information on Twitter, with emotional responses driving rapid sharing. Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. Social media amplifies these challenges.

Brand 78

Brand Branding Viral Training 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats.

Branding 323

Branding Brand eBook Advertising 323

ImPRessions - Crenshaw Communications

MARCH 8, 2023

The goal is to refocus employees and stabilize morale. Affected employees will immediately spread the news, of course. No one wants to find out they’ve lost their job by rumor or, worse, seeing it on Twitter. ” These kinds of descriptors devalue the employees who are leaving.

Employee 182

Employee Viral Twitter Corporate 182

Melissa Agnes

SEPTEMBER 9, 2014

Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. Crisis Preparedness Employees and Crisis Management Food for Thought' When done right, a crisis simulation is the best way to test and improve.

Crisis 222

Crisis Crisis Management Engineering Exercises 222

ImPRessions - Crenshaw Communications

JULY 26, 2022

We’re seeing big companies like Twitter , Spotify , Pinterest , and Shopify blazing the trail for work-from-anywhere capabilities and proving that operations can still be conducted smoothly and effectively. Often the main reason employees choose to work abroad is to experience a new culture. Sharpen your time-management skills.

How To 309

How To Meeting Travel Employee 309

5W PR

APRIL 5, 2025

According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour. Timely Response Speed matters in crisis communication. The same expectation applies during crises, where rapid response can help control the narrative and demonstrate organizational readiness.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Flack's Revenge

OCTOBER 15, 2020

Many assumed that Elon Musk, a celebrity CEO with 43M Twitter followers, no longer wanted to suffer a sometimes unkind media; and thinks he can frame the Tesla narrative on this own. I guess with a Twitter following of that size, Elon Musk doesn’t have to worry about securing coverage of his company announcements. Emily Fang.

Leadership 282

Leadership Social Media Facebook Trends 282

5W PR

JANUARY 22, 2025

Your strategy should address: Employees and internal teams Customers and clients Investors and board members Regulatory bodies Local communities Industry partners Each group needs specific information delivered through appropriate channels.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

AUGUST 13, 2014

This article by Gerard Braud was brought to my attention on Twitter and I was left speechless as I read it. Next, e-mail the link to all of your employees. They’re on Twitter! It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Consider a weekly or monthly spotlight on key employees on your page. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . People want to see people behind the brands featured.

Instagram 333

Instagram B2B B2C Case Study 333

Cision

DECEMBER 4, 2017

GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. You can find him on Twitter: @AviNair52.

Crisis 271

Crisis Branding Brand How To 271

Communications Conversations

DECEMBER 20, 2022

LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. That same LinkedIn survey also says employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. but if I had to guess it would easily be north of 50% employee comments.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Cision

JULY 10, 2017

Twitter is the best for digging into multiple relevant conversations. Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. Anywhere your employees are talking, you need to be listening. Your Customers. Maybe a “day in the field” video with your sales team?

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

NewsWhip

JUNE 22, 2023

Tech takes the headlines In the Interest Quadrant above, Twitter, Apple, and Google all sit in the top right corner, which shows that the most media interest and the most public interest in May was in these three brands. The post Apple, Twitter, and Google dominate media and public interest in May appeared first on Newswhip.

Google 88

Google Twitter Publicity Media 88

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. The Popeyes Twitter channel (with only 182,000 followers compared to Chick-fil-A’s 1 million) used a David vs. Goliath strategy to crush its rival thanks to a far more engaged social following.

Twitter 105

Twitter Marketing Social Media Viral 105

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 156

Internal International Communications Employee 156

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 187

Trends Communications Skype Employee 187

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

Slack gives Salesforce a missing communication layer on top of its other products, something especially important when interactions with customers, partners or fellow employees have become mostly digital. Let me know on Twitter @colleeno_pr ! . How Slack helps PR pros. PR pros are communicators.

Mobile 310

Mobile Meeting Customer Service Survey 310

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

By Monday, most of OpenAI’s rank-and-file employees were threatening to follow them. Target found itself in a somewhat similar situation when anti-LGBTQ customers criticized its Pride Month displays, in some cases trashing store merchandise and harassing employees. It was a lose-lose. That was great – until it wasn’t.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic. Interaction with a reporter on social media sites like Twitter and LinkedIn can be beneficial. Interact on social media.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. Weekly posts about issues, and insights relevant to clients, customers, prospective employees, and peers is the single most powerful way to build a reputation in sync with business or professional goals. True enough.

Reputation 221

Reputation How To SEO Guidelines 221

Flack's Revenge

NOVEMBER 22, 2022

She conducted a Twitter interview with him (after he DMed her) and asked about his seemingly open view to more regulation: He characterized his past conciliatory statements — as little more than “PR.” Elon Musk has come on like a bull in a China shop, causing a mass exodus of employees and a #leavingTwitter movement.

Banking 177

Banking Employee Financial System 177

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 183

How To Employee Survey Exercises 183