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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust. By engaging in thought leadership and targeted media placements, companies can highlight their capabilities, fostering trust and positioning themselves as leaders balancing personalization with privacy.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 144
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Leading PRSA Forward: A Conversation With New CEO Matthew Marcial

PRSay

But from the moment he stepped into the hospitality industry, he was drawn to the energy, the people and the art of anticipating needs before they arose. He brings expertise in strategic development, membership growth and nonprofit leadership. How do you describe your leadership style? Its what got me motivated in this role.

Nonprofit 110
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Meet PRSA Board of Directors Nominee Michelle Egan, APR, Fellow, PRSA

PRSay

You served in a variety of key volunteer leadership roles for PRSA, including as president of the Alaska Chapter. Whether in Chapter, District, Section or committee roles, our volunteers seem to have endless energy and commitment to the organization and that makes me want to keep saying “yes.”

Meeting 152
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Are Leaders Expected to take a FEEL First Approach to Social Media?

Deirdre Breakenridge

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. Building genuine relationships takes emotional intelligence.

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Millennial Research Shapes the FEEL First Model

Deirdre Breakenridge

Use your Ethics (and good judgment) – Always being accurate, truthful and fair in your interactions. Unleash the Love – If you don’t show your passion, energy, and enthusiasm then why would anyone want to join your cause. Think less about your messages and how you can help them.

Ethics 218
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S&T Live Recap: Leadership Takeaways From Ken Jacobs

PRSay

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. People choose whom they follow.