Energy Infographics Measurement 
Cision
SEPTEMBER 26, 2017
The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. How to decide what to measure?
Contently - Strategy
AUGUST 23, 2024
By setting out with clear direction from the very beginning, you’ll be less likely to waste energy on ideas that don’t support your brand’s main objectives; plus, having clearly defined goals will go a long way to making the content strategy a valuable template for everyone across your organization. .”
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Buzzstream
JANUARY 28, 2025
The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). Ahrefs Domain Rating (DR) is used by 84% of digital PRs to measure a links authority. 10% of digital PRs dont measure relevance at all. 46% believe a digital PR campaign takes 3-6 months to see measurable results. BuzzStream ) 5.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. Make case studies more visual.
5W PR
JUNE 11, 2024
Whether it’s early cancer detection enabled by AI, optimized energy grids, or the creation of captivating music, such highlights foster a positive outlook toward AI’s potential, replacing fear with understanding. Such transparency-building measures foster essential trust between the public and the emerging field of AI.
5W PR
NOVEMBER 11, 2019
Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. WHAT TO DO WITH IT.
Presspage
MARCH 5, 2020
Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Get comfortable with rich content.
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