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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. The human brain requires lots of energy, and so rather than thinking and consulting energy, it’s always looking for shortcuts and heuristics to tough decisions.

B2B 158
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S&T Live Recap: Leadership Takeaways From Ken Jacobs

PRSay

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. People choose whom they follow.

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S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

PRSay

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

Energy 125
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Leadership opportunity for public relations on climate issues but must get its own house in order

Stephen Waddington

The PRCA has a leadership opportunity to help drive change by holding its members to account to report on their clients and work, however for now it plans to be reactive on this issue. All PRCA members, including those working in the energy sector, are bound by the association’s code of conduct. It has yet to report on progress.

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Corporate affairs shifts from reputation management to strategic growth driver

Wadds Inc.

Exploring the management dynamic between CEO, Chair and corporate affairs leaders Corporate affairs leaders work more closely with CEOs and chairs, playing a greater strategic role in business decision-making and leadership. Interviews were conducted both in person and virtually. Reference Mark Hutcheon and Hannah Shattock.

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Ahead of the Super Bowl, Communications Lessons Inspired by Being a Coach

PRSay

In college, I interviewed with a PR firm for a coveted summer internship to help with a big Major League Baseball event. I vividly remember the last interview question: Why did I want to work in sports? This same approach works for leadership communications, too. I even wanted to pursue it as a career. Demonstrate empathy.

Sports 164
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Meet PRSA Board of Directors Nominee Michelle Egan, APR, Fellow, PRSA

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. You served in a variety of key volunteer leadership roles for PRSA, including as president of the Alaska Chapter. How do you describe your leadership style? What’s the best leadership advice you’ve ever received?

Meeting 152