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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. The human brain requires lots of energy, and so rather than thinking and consulting energy, it’s always looking for shortcuts and heuristics to tough decisions.

B2B 186
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Are Leaders Expected to take a FEEL First Approach to Social Media?

Deirdre Breakenridge

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. Building genuine relationships takes emotional intelligence.

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How to Pitch Trade Media: The 3 Dos and Don’ts

Prowly

To find expert comments and thought leadership opportunities, create a query for #journorequest or #bloggerrequest. When offering an expert for a comment or interview, show how one-of-a-kind they are. Working for green energy? Focus on solving their problems and your thought leadership might just shorten your brands sales cycle.

Pitching 104
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Meet PRSA Board of Directors Nominee Michelle Egan, APR, Fellow, PRSA

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. You served in a variety of key volunteer leadership roles for PRSA, including as president of the Alaska Chapter. How do you describe your leadership style? What’s the best leadership advice you’ve ever received?

Meeting 152
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Leadership opportunity for public relations on climate issues but must get its own house in order

Stephen Waddington

The PRCA has a leadership opportunity to help drive change by holding its members to account to report on their clients and work, however for now it plans to be reactive on this issue. All PRCA members, including those working in the energy sector, are bound by the association’s code of conduct. It has yet to report on progress.

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Before You Launch Your #Podcast, Consider these Five Tips

Deirdre Breakenridge

” You should select a show theme that you love in order to commit the time and energy necessary to make your podcast a long-term success. Are you trying to educate listeners and use your podcast as a thought leadership platform? Tip #1 : Know your purpose. Ask yourself, “What’s my passion and what am I trying to achieve?”

Energy 190
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Millennial Research Shapes the FEEL First Model

Deirdre Breakenridge

” For the purposes of my one-on-one interviews, “Leaders” were defined as their own company leaders, business executives from familiar brands, or from the brands and the causes they cared about, and political leaders too. I also started to uncover the types of interactions Millennials expected from their “Leaders.”

Ethics 218