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4 Pitfalls of Brand Journalism to Avoid

Onclusive

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do. Yeah! […].

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How the 2017 Solar Eclipse Created a Silver Anvil Opportunity for Duke Energy

PRSay

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. However, in the months leading up to the eclipse, Duke Energy learned that the public’s awareness of it was limited. and the oldest operational nuclear visitor site in the world.

Energy 102
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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

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Pitches That Placed: How to Pitch The Wall Street Journal

OnePitch

T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed. The post Pitches That Placed: How to Pitch The Wall Street Journal appeared first on The TypeBar. Want more blogs like this?

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Seasonal Pr Strategies That Drive Supplement Sales: An Executive’s Guide

5W PR

Winter brings increased demand for immune support products, while summer sees consumers reaching for energy and hydration supplements. According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. New Year’s resolutions drive January sales of weight management products.

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A Conversation With New PRSA CEO Linda Thomas Brooks

PRSay

She holds a Bachelor of Arts in journalism from the Ohio State University. In the past few years, I’ve seen a growth in — people refer to it in different ways — brand journalism, branded content, native content. In my limited exposure so far, I’ve been able to see the incredible commitment of time and energy from the members.

Energy 182
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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. These sectors may range from education, government and energy to financial services, healthcare and insurance. Cybersecurity PR pros must be savvy enough to understand the nuances of media targets’ disciplines within the cybersecurity space.