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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. I also write for other publications and business clients as time allows. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.”

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Public Relations and the Press: A Powerful Partnership

PRSay

And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. As PR jobs increase and journalism employment falls, we need to figure out a way to reinvest in journalism, and fast. It’s imperative that public relations and journalism remain equal and accountable.

Publicity 147
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What Digital PRs Can Learn From Former Journalist, Robbie Mann

Buzzstream

Craft a Strong Subject Line Use the journalists full name in ALL CAPS with a colon in the subject line (e.g., “VINCE NERO: New Data on Energy Prices” ). Write the subject line as if it’s already a published headline. You start off with that type of journalism, but that’s how it starts off, right?

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. A division president working for an energy company once told me about how his company requires public affairs staff to actually spend time with their front-line employees.

Ethics 145
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Meet the Media: Jennifer Ramsay, Editor-at-Large at Endeavor Business Media’s Market Moves

Bianchi Biz Blog

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity. It was even heated!

Meeting 97
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5 Pitches That Journalists Don’t Care About

PRSay

Instead of crafting a press release about the state of your firm (which will assuredly end up in the trash), consider having the new hire write down his or her insights in a company blog post, which you can then share across social media or submit to online publications as a guest post. They just don’t have the synergy — um, energy.

Pitching 139
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. Provide journalists with the material they’d need to write and publish such a story.

Analytics 100