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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

By engaging in thought leadership and targeted media placements, companies can highlight their capabilities, fostering trust and positioning themselves as leaders balancing personalization with privacy. 5W understands that success in media and advertising requires more than just great technology.

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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Chances it’s frustrating and full of friction.

B2B 186
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Capitalizing on a landmark trade agreement between the US and Peru

The Hoyt Organization

The Challenge The new memorandum of understanding (MOU) between the United States and Peru represented a pivotal step in securing access to essential minerals like copper and lithiumkey components for the energy transition and green technologies needed to meet future energy goals.

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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. The most popular social media channels in Denmark Facebook : 3.9

Energy 59
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Meet PRSA Board of Directors Nominee Michelle Egan, APR, Fellow, PRSA

PRSay

You served in a variety of key volunteer leadership roles for PRSA, including as president of the Alaska Chapter. Whether in Chapter, District, Section or committee roles, our volunteers seem to have endless energy and commitment to the organization and that makes me want to keep saying “yes.”

Meeting 152
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A Conversation With New PRSA CEO Linda Thomas Brooks

PRSay

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus.

Energy 180
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How to Pitch Trade Media: The 3 Dos and Don’ts

Prowly

To find expert comments and thought leadership opportunities, create a query for #journorequest or #bloggerrequest. PRO TIP: To make your lists more precise, you can group journalists and outlets by industry sector, technology, market, or region. Working for green energy? Wondering if youve missed some outlets?

Pitching 104