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Boost Your Reach: 3 Ways to Reach More Readers

PRSay

NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory. Which would you rather read?

Energy 172
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How to Pitch Trade Media: The 3 Dos and Don’ts

Prowly

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Working for green energy?

Pitching 104
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PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Speaking engagements are an effective way to shape executive thought leadership. See this post for tips on writing stellar bylines.

Company 174
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S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

PRSay

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

Energy 127
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Integrating Owned and Earned Media

PRSay

When you focus on one keyword at a time, it allows you to put all of your time and energy behind one topic for your owned media. You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. This comes in handy as you start to integrate earned media. Illustration credit: pixels hunter ].

Media 198
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S&T Live Recap: Leadership Takeaways From Ken Jacobs

PRSay

After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. People choose whom they follow.

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Reduce Stress, Organize Work With a Mindfulness Practice

PRSay

To be more present and mindful and to manage my energy, I constantly focus on my calendar. To reduce the ricochet of random activities, I bundle like activities togethers such as a series of on-camera, one-on-one check in calls, or writing and editing. I quit taking “tentative” meetings, either I commit, or I don’t.

Energy 148