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NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory. Which would you rather read?
To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Working for green energy?
If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Speaking engagements are an effective way to shape executive thought leadership. See this post for tips on writing stellar bylines.
In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.
When you focus on one keyword at a time, it allows you to put all of your time and energy behind one topic for your owned media. You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. This comes in handy as you start to integrate earned media. Illustration credit: pixels hunter ].
After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership “because they’re good at PR, they’re good with media, they’re good with clients and new biz. People choose whom they follow.
To be more present and mindful and to manage my energy, I constantly focus on my calendar. To reduce the ricochet of random activities, I bundle like activities togethers such as a series of on-camera, one-on-one check in calls, or writing and editing. I quit taking “tentative” meetings, either I commit, or I don’t.
Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Find the Danish angle Write a story with a local angle for the Danish market.
.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.
Luci Gabel is a professor at Georgetown University, keynote speaker, leadership coach, author, and podcast host. In this episode, Luci sits down with Christina to discuss the profound connection between nutrition, exercise, and effective leadership. So, what are these basics? But there’s more to it than just physical health.
While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. For example, this month BEPS is sponsoring the webinar “The Ethical Expectations of Leadership.”. In support of this view, Meng et al. Pursue the APR.
Her remarkable achievements include earning a Master’s Degree in Humanities, founding the Plant Your Energy organization dedicated to inspiring others in need, and authoring the empowering book, “Plant Your Energy: Face Your Demons and Transform Your Life.”
It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide.
Instead of crafting a press release about the state of your firm (which will assuredly end up in the trash), consider having the new hire write down his or her insights in a company blog post, which you can then share across social media or submit to online publications as a guest post. They just don’t have the synergy — um, energy.
It is critical to rededicate our energy, attention and resources to journalists who cover the newsworthy moments in our lives. As PR professionals, we can write about how wonderful a client is and that work can be published and repurposed. But this, at the end of the day, is just promotion and advertising.
It reported that approximately 60 percent of business decision makers say thought leadership has directly led to awarding business to the organization that created the content. When a whitepaper isn’t done well, the time, money and energy put into creating it will all go to waste. Yes, whitepapers add value.
To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing.
Write them down. If it helps, write down each win you achieved at the end of the week. It will give you the energy to continue. It means listening to your heart and your intuition and determine what success means to you and no one else. Does it make you smile? Does it make you fearless and invincible? Wrapping It All Up.
Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn. What change in skills/AI literacy might be required from comms teams moving forward?
When the press secretary role opened up in the office, I made a case that as a constituent and someone who had spent the last year writing in the Senator’s voice and getting to know his policy positions, I was equally qualified to applicants with actual experience serving as a press secretary.
But I’ve never stopped and thought about what leadership really is. A couple of weeks ago we posted a series of videos and articles they contributed to the University’s official blog that explored the issue of leadership in preparation for the annual female-focused Inspiring Leadership conference that the institution hosts.
During the summer, I had the opportunity to work as a public relations intern in the clean energy space. As a student studying environmental communications, the opportunity was refreshing and exciting because my knowledge of how crucial PR is to the renewable energy space deepened.
However, deleting my account is a permanent decision that would undoubtedly affect almost every aspect of my relationship with the internet, destroying years of both professional and personal image cultivation and placing in me in the uncomfortable situation of having to write my friends’ birthdays on an actual calendar.
If you’re interested in learning more, I had Nick on my podcast earlier this year to discuss how to master your body language for crisis leadership. I’m not one to write out an entire script. The way I write my speeches is pretty well out loud after I’ve outlined my themes, goals, audiences, etc. Developing my speech.
Writing, communication, and public speaking have fascinated and inspired me for as long as I can remember—probably since kindergarten. Complaining and dwelling on difficulties will only lead to failure and delay, as negative energy will hold us back in today’s fast-changing business environment.
Not so much heed — it’s too late for that — but rather, deal with the implications of achieving last year’s goal as reported here, which was to focus my time and energy on serving primarily a select few long-term clients. Each assignment requires defined blocks of uninterrupted time — writing time.
Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles.
Simply write more editorial content for your site, feature the 3rd party websites you want links back from in the content, and conduct your outreach letting them know about their feature on your site! Strategy #5 Thought Leadership. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant.
By discovering and having the courage to live our purpose we can UNLEASH our leadership ability and greater success, fulfillment and joy in life. I then decided to write a book, Becoming Ginger Rogers…How Ballroom Dancing Made Me a Happier Woman, Better Partner and Smarter CEO , to share how I was able to bring joy back into my life.
Great leadership isn’t defined by titles, power, or even success. The real essence of leadership lies in understanding that every obstacle is a steppingstone, every conversation a source of insight, and every setback a lesson in resilience. embodies this kind of leadership. There’s no real balance,” Maxim concedes.
In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices.
You’ll also want to be cognizant of any upcoming changes in company leadership. If you can’t back up your claims (yet), focus energy on building up these proof points before investing in public relations. Wait to hire an agency until after the unveiling. Unfortunately, reporters don’t care about that new color scheme.
For me, that’s the definition of leadership.” If he doesn’t care how he is perceived and wants to instead devote his thinking, energy and work towards his work, that is his decision. That’s not often the outcome, however, from that strategy. At the end of the day, all I’ve ever tried to do was to love and serve people.
Here we go: The 1‑Page PR Strategy “If you can’t explain it simply, you don’t understand it well enough.” — Albert Einstein Spin Academy | Online PR Courses How to Write a 1‑Page PR Strategy My inspiration for writing “no-b t” strategies comes from the classic “ Good Strategy, Bad Strategy: The Difference and Why It Matters ” by Richard Rumelt.
But with my approach to my own work — be it stand-up comedy or solo shows or improv or writing — I try to get people laughing first. Nervous energy is good. I stopped everything I was doing, sat down and started writing, rewriting and cutting. I think that’s an important thing. It opens doors. It means you care, you know?
And so we just started writing them down and eventually stumbled across a couple of sites that have. Does it get passed off to writers who are going to analyze and write it? But our team likes to have the people who are connecting, collecting the data, actually do the analysis and do the writing themselves.
Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.
Write one piece of Cornerstone Content. Demonstrate thought leadership and ensure visibility by emailing past clients with insight on one trend to watch for in 2018. You will gain time and energy when you are not avoiding or complaining about doing something that you hate. Send individual emails to past clients.
After all, despite having to move to an all-virtual format, hosting or participating in panel discussions that tackle topics of interest in your industry is a great way to showcase thought leadership and bump-up brand recognition with target audiences, such as customers, prospects, potential recruits and journalists.
And whether you should write more for the SEO. Or more for the human that’s reading it, because, you know, the altruist in all of us is going to say, Oh, write for the human, write for the human. Here’s, here’s how to nudge the writing for this contact for this contact, for this contact.
Your company spends a huge amount of time, money, and energy to get your new product ready. This could be for a range of reasons, such as communicating a change in leadership, speaking out on an important issue, clarifying confusion, or announcing a new change that the media will need to know about. A Press Release Can Boost SEO.
Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.
I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.
It's a tremendous charge of energy within you to change the world, make it better, and inspire the people around you to start doing it, too." I casually mention that this is incredibly interesting, and I intend to share it with more people, for example, by writing about it in a reputable publication. Always," Gurudev adds.
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