Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. A call to action is a powerful thing; it invites people to get involved, to contribute their passion and their resources, whether energy, money or time. What are the main components of a successful PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Do they, were they pitched to you? I love the follow-up story angle.

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Pitching Energy Journalism Newspapers 62

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. We are witnessing profound changes in the way that we generate, transmit and use energy in our lives.

Pitching 0

Pitching Energy Media Relations Social Media 0

PRSay

MAY 17, 2019

Though Postmates is a food-delivery platform pitched at busy consumers who don’t have time to go to a restaurant, it also can be useful for the eateries themselves. “If local businesses are plugged into new technologies, it can help them grow,” he said.

Small Business 109

Small Business Retail Transportation Technology 109

Buzzstream

SEPTEMBER 27, 2024

If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert. Once the alerts start coming in, jump to step 4. Provide data?

Digital PR 118

Digital PR Pitching Radio Google 118

Buzzstream

MARCH 26, 2020

Now that you have set your budget and created your target customer profile, it’s time to find prospective YouTubers to pitch to. The first is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to. . Local citations are a great way to link to your business online.

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YouTube Branding Brand Video 116

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? He offered me a job as feature editor on the spot. I also enjoy travel writing.

Journalism 115

Journalism Automotive Interviews Writing 115

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89

Agency Energy Crisis Management Industry 89

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.

Viral 62

Viral Digital PR Pitching Data 62

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

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Sports Retail Local Report 113

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. I had a brief stint at Bloomberg Industry Group, where I was a Houston-based correspondent covering energy, environmental, tax, health, politics, and legal issues in Texas, Louisiana and Mississippi.

Automotive 75

Automotive Meeting Report Real Estate 75

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids.

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Agency Newspapers Radio Interviews 100

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. The state of journalism in 2022.

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Pitching Media Journalism Data 58

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St. This is a pretty big moment.

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Blogging Community Agency Local 78

Communications Conversations

AUGUST 31, 2018

Yet I don’t think the PR-Journalist relationship is over–especially at the local level. But, in general, reporters don’t want a product pitch on a press release. Media conglomerates are eating up local news outlets. At Life Time, I spend a good chunk of time pitching stories to media across the country and Canada.

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Media Journalism Report Video 112

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business? Most people will tell you to stay local, because that’s where your bread and butter is. Maybe, but probably not.

Media 49

Media Local Insurance Insurance 49

Buchanan PR

SEPTEMBER 19, 2022

Once you get past the cheesy (sorry) name, you can’t help but be impressed by the energy of Cheddar News. It covers local news, politics, health, climate, tech, media, business, sports, world, and more. If you’re based in one of the 24 cities in which Axios produces a daily, local newsletter, be sure to sign up. Cheddar News.

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Journalism Media Financial Local 52

PR Fuel

NOVEMBER 28, 2020

So how can you ensure that more journalists read — and accept — your press releases and PR pitches? Some of the templates may be blank for you to fill, and some may already be complete with local and national contacts. The reality is, they may not have the time or the energy to keep up with every single one.

Media 52

Media Newspapers Pitching Blogging 52

Buzzstream

AUGUST 28, 2024

Like Cision, the software offers a media database, monitoring, pitching, and reporting capabilities. Not only do we personalize our pitches in terms of the content, but we also tailor the timing of each pitch to the contact. MuckRack differs from Cision in the size of its media database. What Do the Experts Say?

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Media Reddit Digital PR Tools 62

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

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Local Government Banking Policies 36

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch. Let the media know.

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Web Pitching Local Writing 40

Bad Pitch Blog

SEPTEMBER 29, 2007

There was the woman online at the fake “airport Starbucks” (nothing like the local—there I am, complaining). So many bad pitches sent Kevin and me are heavy with jokes about “Paris” (The Heir) and “Kevin” (Fed-Ex). -residing folks in eight different places make their lives just that much more difficult with their sour attitudes.

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Energy Government Local Examples 41

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. There’s less resource risk as we know data will tell a story and offer a lot of angles to pitch out to press. EXPERT OPINIONS Why dont more PRs pitch press releases as part of digital PR?

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Digital PR Report SEO Data 62

Victorious PR

FEBRUARY 22, 2023

In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!) We will be dropping opportunities before anyone else has a chance to submit for them, putting YOU first in line for the golden stage!

Publicity 52

Publicity Video Pitching Google 52

Communications Conversations

MAY 3, 2016

While researching the communications needs for a local free health clinic, Jennifer realized that the clinic’s core challenge was the shortage of volunteer healthcare providers. Alex’s energy and ability to step in to take care of business is boundless. And her rock star tendencies don’t stop there.

Sports 0

Sports Internal International Leadership 0

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach It’s local, because it literally becomes part of the world around you. Zach: Yeah.

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Data Media Analytics Energy 78

PR Fuel

JULY 10, 2018

Because of this job-threatening pressure, it’s tempting to email blast that pitch, press release or fact sheet to every media outlet that seems remotely likely to cover your news. Every day, you’re getting dozens of pitches from PR people seeking coverage for their clients. The barrier to entry for local media pickup is low.

Local 40

Local Newspapers Writing Pitching 40

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. For me, as a local government employee, there are clear political boundaries. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. Mindfulness regarding time and energy. And they all blog. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

FEBRUARY 25, 2015

Anthony and Dave Shaffer, who covers Xcel Energy and other energy news. We differentiate ourselves by doing ambitious, memorable stories that people cannot read anywhere else – original pieces that provide insight into the local business scene. I remember when Chen May Yee pitched that story to me. That was a good one!

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Newspapers Journalism Real Estate Healthcare 48

Communications Conversations

MAY 13, 2015

Mallory is full of energy and positive attitude. His work in analytics while at Penn State was used as part of a presentation to the local minor league affiliate of the St. Read up on clients, write incredible releases and pitches and communicate with ease. Mallory Seifert , @MallorySeifert. Louis Cardinals.

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Groups Internal International Conference 60

5W PR

JANUARY 21, 2020

It was fun to get in the holiday spirit with locals and visitors alike as we enjoyed seasonal food, drinks, and décor. As a visitor, you’re inspired to visit the local café just as much as the “top 10” attractions. While working with the PHA team to pitch London-based media, the most notable difference was that the U.K.

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Travel Groups Real Estate Newspapers 88