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Integrating Owned and Earned Media

PRSay

When you focus on one keyword at a time, it allows you to put all of your time and energy behind one topic for your owned media. It can be pretty easy to imagine keeping all of your hard work to yourself and not pitching contributed content at all. This comes in handy as you start to integrate earned media.

Media 199
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Public Relations and the Press: A Powerful Partnership

PRSay

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 148
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What Digital PRs Can Learn From Former Journalist, Robbie Mann

Buzzstream

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. I’ve talked about This “double touch” outreach method often.

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Behind the Headlines With Jody Fisher

Cision

If you find the compelling human story in what you’re pitching, you’ll be successful. A call to action is a powerful thing; it invites people to get involved, to contribute their passion and their resources, whether energy, money or time. What are the main components of a successful PR strategy?

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Meet the Media: Jennifer Ramsay, Editor-at-Large at Endeavor Business Media’s Market Moves

Bianchi Biz Blog

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 97
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The Power of Storytelling in PR

Cision

Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? But after spending an afternoon with the man who runs the Microsoft facilities department and learning about his unique, money-saving energy software, Clayton went with the energy story.

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Behind the Headlines With Matt Sutton

Cision

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. What constitutes a successful pitch? If the body of the pitch is longer than 120 words, you might as well not even send it. Why is it – or why are they – important?